CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
Grammarly
NOVEMBER 10, 2022
Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.
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Freelance Union
NOVEMBER 10, 2022
With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.
David Meerman Scott
NOVEMBER 10, 2022
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 10, 2022
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.
Jane Friedman
NOVEMBER 10, 2022
Today’s post is by story and writing consultant Neil Chase. When most people think of villains as they are writing a novel , they think of evil, heartless characters who are out to destroy or conquer the world. While these types of villains can, at times, be amusing, they can also be one-dimensional and uninteresting. A great villain should have complex motivations and evoke sympathy from readers.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot
Intergrowth
NOVEMBER 10, 2022
Core Web Vitals aren’t just some obscure tech geek algorithm tweak. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them seriously when optimizing their site’s performance. Core Web Vitals metrics measure how fast your page is loaded, interactive and stable.
ProWritingAid
NOVEMBER 10, 2022
Inexperienced authors often add adverbs to their dialogue tags, such as, “He whispered angrily.” Learn when you need adverbs in dialogue and when you can remove them.
The Write Life
NOVEMBER 10, 2022
If your dream is to be a working writer, chances are you have spent some time looking for online writing work. Usually it takes at least a few months to go from a blank page to published book , and while you work on marketing your masterpiece, sometimes it helps to have some side gigs. . Creating a versatile portfolio of writing work is a great way to build your writing brand, get your name out there, and of course, bring in income through your passion.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProWritingAid
NOVEMBER 10, 2022
A postal address comprises all the information that a mail carrier needs to identify a location. Learn how to write an address correctly.
The Hoth
NOVEMBER 10, 2022
What does your ideal client or customer look like? . By that, we don’t mean a generalized version of all your existing customers. . Instead, we’re talking about a fictionalized buyer persona that has a name, picture, personality, common pain points , and even marital status. . If that sounds more along the lines of writing a fictional novel than a marketing strategy , you wouldn’t be 100% wrong.
Quick Sprout
NOVEMBER 10, 2022
We recommend Yodeck as the overall best digital signage software for its cloud-based setup that makes it easy to use and accessible from anywhere. Try any of its plans free for one screen. Digital signage software gets information about your business out to visitors on the spot. With it, you can create messages remotely and distribute them faster. Good digital signage software makes this process efficient, gets your business seen, and helps customers.
Content Powered
NOVEMBER 10, 2022
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. It's not commonly talked about, but it's something many bloggers use, even if they don't quite know it's what they're doing. So what is a pillar post, and how can you create one for yourself? What Is a Pillar Post?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Quick Sprout
NOVEMBER 10, 2022
We recommend Screaming Frog SEO Spider as the top technical SEO audit tool because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. You can download the free version to get started now. . 68% of online experiences start with a search engine. That means if you want to sell products, spread the word about a cause, get people to your event, attract readers for your blog, etc., people will most likely find you through search.
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