Thu.Aug 04, 2022

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40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.

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The Writing Habits That Impress Content Managers and Editors

CopyBlogger

Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and. Continue Reading. The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.

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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

SEO is a long-term game. Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. How? Historical content optimization is the answer.

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It’s Probably Time to Update Your Website Content

iWebContent

A potential client found your website. Great job! However, the goal is to keep them there long enough to sell your products or services. You’re not going to do that without website content that sizzles. That’s where our expert writers come in to “wake up” your content. Click here for more info. The post It’s Probably Time to Update Your Website Content first appeared on iWebContent.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write Great Case Studies to Support Sales — Webinar Takeaways

Pronto Marketing

Are you struggling to convert web visitors and sales leads? Watch our webinar recording or read further to discover how effective case studies can help boost sales for your business. See and Download Our webinar slides. Download our case study outline template. How to Build a Convincing Case Study A case study is a great way to show potential clients the benefits of your product or service.

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What’s Going On With Instagram? An Expert’s Analysis of the Changes (and Changes to Those Changes.)

Dr. Rissy's Writing and Marketing

Instagram is going through a major phase of changes. Over the last couple of months, they have tested a trial-and-error method where they showcase different updates to different people in an attempt to figure out which works best. You may have experienced unusual dips and rises in your engagement and reach numbers, and they are likely the result of these changes.

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