Neil Patel

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way.

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Content Marketing Institute

DECEMBER 21, 2021

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success. Continue reading → The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

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Top Content Consulting

DECEMBER 21, 2021

Choosing a profitable blog topic is not an easy task. Factors need to be considered, such as your audience, how much you know about the subject, how competitive your topic area is. As long as you follow the factors discussed below and have a well-thought-out plan for your blog, choosing a profitable blog topic becomes a lot easier. Some guidelines can help you decide which topics to write about, but it’s important to remember that every blogger has different strengths and weaknesses.

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