Content Marketing Institute
FEBRUARY 25, 2022
When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.
Ann Handley
FEBRUARY 25, 2022
Source: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * *. Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us more resilient—determined to get through the insanity, to roll with the punches?
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