Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Audience 117

Audience Content IT 117

Blogging From Paradise

APRIL 12, 2023

(Updated 4-12-2023) Becoming a successful blogger depends on doing simple things patiently, persistently and generously.

Blogger 132

Blogger Blog Blogging 132

Smart Blogger

APRIL 12, 2023

Looking for inspiring ways to use conversion copywriting? You’ve heard you can move your website browsers into buyers simply by writing effective copy. But you’re struggling to understand how to win over visitors quickly, before they leave your site. It’s frustrating! And, on top of that, it’s leaving you out of pocket. So, how do you create enough incentive, capture interest, and build desire for your visitor to stay on your page?

Copywriter 102

Copywriter Copywriting Sales Persuasion 102

Ahrefs

APRIL 12, 2023

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed.

Creativity 103

Creativity Marketing Concept 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

APRIL 12, 2023

It’s important to stay connected to family and friends, and writing a postcard is a simple and meaningful way to do it. Postcard designs have flourished since their beginnings in the 1800s, so finding just the right one can be a rewarding task in itself. In fact, there is a whole discipline—called deltiology—dedicated to collecting and studying postcards!

Writing 89

Writing Social Media Text Communication 89

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest.

Content Management System 77

Content Management System Entertainment Engineering SEO 77

ProBlogger

APRIL 12, 2023

The post Maintaining Momentum in Blogging appeared first on ProBlogger. Image created in Canva The Blogosphere is suffering from an epidemic of inactivity. One of the most quoted statistics about the growth of blogging is that last year Technorati says that one blog is started every second (that’s 86,400 per day or 31,536,000 per year). This is an amazing figure and one worth slipping into conversation when attempting to convince someone of the worth of blogging – however another fin

Blog 35

Blog Blogging Blogger Creativity 35

Jane Friedman

APRIL 12, 2023

Photo by Andrew Neel Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Author Accelerator. Is book coaching your dream job? Take the One-Page Book Coaching Business Plan Challenge to find out what kinds of writers you would coach, how (exactly!

Storytelling 97

Storytelling Engagement Writer Writing 97

Freelance Union

APRIL 12, 2023

If you are a freelancer who has received restricted stock units (RSUs) as part of your compensation, you need to ensure that you are withholding taxes appropriately, or else you could end up owing money to the IRS at the end of the year. In this article, we’ll break down why, and what you can do about it proactively to avoid the situation. First, let’s define what an RSU is: Essentially, it is a substitute for an actual stock grant.

Freelance 88

Freelance Consulting Website Marketing 88

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration