Mon.Oct 28, 2024

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How to Identify Your Target Audience & Why It’s Important for Blogs

iWriter

Imagine pouring your heart and soul into a blog post, only to find that it falls flat with readers. Frustrating, right? The truth is that even the most beautifully crafted content can miss the mark if it’s not tailored for the right audience. Understanding who you’re writing for isn’t just a step in blogging; it’s the foundation of everything you create!

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User Agency in AI Deployments: Why Responsible AI Leads to Better Products

Grammarly

At Grammarly, we regularly talk about how responsible AI involves building and deploying AI in a way that aligns with human values. Responsible AI practices prioritize putting the power squarely in the hands of the user by ensuring that they understand how a product works and have the ability to control it. Products that foster user agency also lead to better business outcomes.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

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There are no stupid grammar questions

Grammar Underground

People with grammar questions often feel stupid for not already knowing the answer, but the people who answer them are often the ones who should have stayed mum. Google searches for “dumb grammar question” and “stupid grammar question” prove the point. Here’s one of the first hits, a 2017 post in a writers’ community message board. “DUMB grammar question!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Don’t Demonize Print on Demand

Jane Friedman

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? This May Be Why. The crux of his piece is that traditional publishers—the big ones in particular—are using print-on-demand to fulfill orders to deliver a crappy, overpriced product.

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How to Write an Effective Apology at Work

Grammarly

Apologies require thoughtfulness and skill, especially in the workplace. Unless the offense is benign, like bumping into someone at the water cooler or showing up late to a meeting, an appropriate, effective apology may not be as easy as a simple “I’m sorry.” In a professional setting, you’ll likely need a carefully crafted professional email with words and messages intended to mend rather than further offend.

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Writing Horror With Boris Bacic

The Creative Penn

What are some of the key elements in writing horror? How can you be successful writing and self-publishing in the genre? With Boris Bacic. In the intro, ISBNs made easy [ Self-publishing Advice ]; Written Word Media’s 2024 author survey ; Taylor Swift self-publishing [ Morning Brew ]; Thoughts on audiobooks [ Seth Godin ]; This is Strategy: Make Better Plans – Seth Godin; Plus, Orna Ross and I talk about our response to Google NotebookLM, while the AI hosts discuss indie author myths [ Sel

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