Mon.Aug 22, 2022

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Recession Talk, Pivots, and Freelancing in 2022

Kayleigh Moore

It’s a weird time…especially now that the big “R” word is floating around. ( Recession , that is.) Lately, I’m feeling the same way I did about two years ago when the world was shut down, and I was debating whether or not I should get a PPP loan. I find myself wondering: Will content budgets get slashed, leaving my services unneeded? Will companies move more writing work in-house, cutting freelance budgets?

Freelance 130
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How To Ensure Optimal Visual Experiences Across Devices

Content Marketing Institute

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.

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The Busy Writer’s Design Toolkit

Animalz

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any expense or real skill? What if you could create content marketing images that made the reader smarter—and made you a better writer? Every graphic on the Animalz blog was created using free tools (and without any design expertise).

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Are copywriting jobs in demand?

Copyhackers

Copywriters are in demand. A quick search on LinkedIn revealed over 21,000 copywriter jobs in North America alone. Source. And over 5,000 of those were listed as entry-level copywriting jobs. Source. glassdoor had over 2,500 copywriter job listings. Indeed had 967 remote copywriting job listings. Set Indeed’s job filter to anywhere in the world, and you’ll see more than hundreds of copywriting jobs.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write Like an Expert – Even When You’re Not

Article Writing

You know those people who always seem to have the perfect thing to say? Who can write an email or a blog post without breaking a sweat? The ones whose grammar is always on point and who never make a typo? Yeah, we hate those people too. But the good news is that you can be someone other than one of those people to be a great writer. In fact, some of the best writers are the ones who break all the rules.

Writing 59
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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”.

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Back-to-school grammar tips

Grammar Underground

Heading back to school? Here are some grammar basics to make the school year easier. Don’t write “it’s” in place of “its.” When you want to show possession, as in “The dog wagged its tail,” don’t use an apostrophe. Instead, use “it’s” only when you mean “it is” or “it has”: It’s raining. It’s been nice talking to you. Don’t write “your” in place of “you’re.

IT 40