Kayleigh Moore

JANUARY 5, 2023

When I think back on 2022, one theme stands out for me: Burnout. I know I’m not alone in that. Talk of “quiet quitting” abounds, as does peoples’ general feelings of ennui toward work. My issue was over-booking. I spent the first half traveling for conferences and speaking gigs (sometimes with trips twice in the same month, yikes) and the rest of the time doing client work, focusing on growing Content Remix (our podcast repurposing service), and doing a bit of consulting work.

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Content Marketing Institute

JANUARY 5, 2023

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

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Content 132

Publishing Trends

JANUARY 5, 2023

Jane Friedman , friend of Publishing Trends, regularly updates an invaluable resource about paths to publication. With her permission, we have reproduced the latest version below of her chart below. You can also view it on her site , along with its full accompanying text. Click the image above to view the full chart. The post The Key Book Publishing Paths: 2023–2024 appeared first on Publishing Trends.

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Publisher Publishing Publishing Text 106

CopyBlogger

JANUARY 5, 2023

It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed. Continue Reading. The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger.

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Content Marketing IT Post Marketing 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

JANUARY 5, 2023

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. Grammarly gets an estimated 7.

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Grammarly

JANUARY 5, 2023

We are thrilled to welcome Matt Rosenberg to Grammarly as our first-ever Chief Revenue Officer! In his role, Matt will expand Grammarly’s reach in the enterprise space with Grammarly Business. Today, more than 50,000 professional teams at organizations including Atlassian, Expedia, and Zoom trust Grammarly Business to help them drive faster, better results through effective communication.

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Communication Collaboration Education Engineering 94

Blog Tyrant

JANUARY 5, 2023

Are you searching for the best WordPress donation plugin? Here are our picks of the top WordPress donation and fundraising plugins for raising money on your blog. The post 7+ Best WordPress Donation & Fundraising Plugins for Your Blog appeared first on Blog Tyrant.

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Blog Blogging Post 61

Content Powered

JANUARY 5, 2023

There are two schools of thought for submitting your content to other sites. The first is to submit content you've already written. In freelancing, this is called workinfg on spec; you're spec ulating that someone will be interested in your creations. The opposite is working on commission; you're pitching your talents rather than your content, and someone orders custom work from you.

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Blog Post Post Blog Blogging 52

Content Hacker

JANUARY 5, 2023

Tired of the constant hamster wheel of looking for new clients? Not filling your pipeline well in advance with leads and prospects from your marketing efforts? Want to change all of this in 2023? Then you need to listen to E43, where I break down why content marketing IS the most sustainable marketing out there, and why we’re getting found by new prospects every day (and night) from our SEO presence.

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Marketing Content Writer SEO 52

ProWritingAid

JANUARY 5, 2023

This article will give you our evaluation of Hemingway Editor’s strengths and weaknesses to help you decide if this tool is right for you.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Smart Blogger

JANUARY 5, 2023

Negotiating freelance writing rates is overwhelming. You love writing but don’t want to be taken advantage of. You need to make a living, but you’re afraid to “rock the boat” when negotiating your pay rate. When you ask writers the age-old question… “how much money can I make freelancing?” You end up being more confused than you were before.

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Freelance Writing Landing Page Education 116

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Some content marketing books are more focused on the mindset it takes to be a great marketer, while others focus on tips and tactics that boost your marketing efforts. Both elements are equally important when it comes to creating a successful content marketing strategy.

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Content Marketing Marketing Content Social Media 98

Grammarly

JANUARY 5, 2023

When it comes to formal writing, there are so many rules for punctuation and formatting that it’s hard to remember all of them. One of the rules that trips people up is whether to use one or two spaces between sentences. Years ago, people learned how to type on a typewriter, which gave every character the same amount of space on a page. This meant the letter i, for example, was given the same amount of space as the letter w, even though it took up less space.

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Text Communication Writing Ads 123

The Hoth

JANUARY 5, 2023

Email is still one of the most effective marketing channels, as it’s able to generate $45 for every $1 spent (a whopping 4,500% ROI). . That’s why email newsletters are such a popular tactic for businesses, despite floundering open rates. As of 2022, email open rates (including newsletters) dropped from 21.3% in 2021 to 16.97%. . What gives? It’s a combination of a few factors – primarily waning user attention spans and inboxes that are bursting at the brim with junk mail. .

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Writing Marketing Education Text 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing