Melanie Saxton
FEBRUARY 28, 2023
There are a hundred and one good reasons to write business trade books. Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. Whether you offer flooring options, countertops, cabinets, kitchen and bath renovations, or even appliances — your marketing narrative can (and should) be captured on your blog, and, better yet, a book!
Freelance Union
FEBRUARY 28, 2023
Los Angeles freelancers just got new protections from their City Council! Last Friday, the city of LA adopted new legislation which secures legal rights and protections for freelancers. The new law stipulates that any contract of $600 or more between a worker and an employee must be in writing, and containing a date by which the worker must be paid.
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Melanie Saxton
FEBRUARY 28, 2023
Real estate professionals with fascinating personal backstories are the perfect future authors of Realtor Books. What drew them to the real estate marketplace? What journeys did they experience in childhood that piqued an interest in dwellings, buildings, lots, architecture, interior design, and landscaping? What tips can they offer home sellers in a competitive marketplace?
Grammarly
FEBRUARY 28, 2023
Writing clear and professional emails can improve how competent you appear in the eyes of your colleagues, clients, or managers. However, this means emails can often be a source of anxiety and insecurity, especially because you can’t clarify a mistaken word or sentiment, read the recipient’s reaction in real time, or rework the email after you hit send.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Melanie Saxton
FEBRUARY 28, 2023
There is no better person than a Realtor to write housing market books. True, economists and the financial sector report on the real estate market from their particular lenses, but the experts in the trenches are brokers and real estate professionals. These types of books don’t need a heavy word count. They can be written in a series and updated as needed as the real estate market (and interest rates) continue to fluctuate and adjust.
David Meerman Scott
FEBRUARY 28, 2023
Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Make a Living Writing
FEBRUARY 28, 2023
If you want to get paid to read books, the good news is, you have many options to do so. It’s not every day that readers exchange engaging in their favorite pastime for payment, but it is a viable way to make some income on the side. Whether you want to start smaller by writing short reviews, wade into deeper waters with blog-length reviews, or choose to make a living proofreading or acquiring books, we’ve got you covered.
Melanie Saxton
FEBRUARY 28, 2023
Taking assignments as an outdoor architecture writer is one of the many hats I wear in the magazine realm. The article below shares backyard landscaping tips from softscaping to hardscaping and glowscaping inspiration. It also brings to mind the businesses that could use case studies, white papers, and corporate books to promote their business. Perhaps you simply need your website content edited and optimized.
Content Marketing Institute
FEBRUARY 28, 2023
Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it.
Melanie Saxton
FEBRUARY 28, 2023
The article below, published in Conroe City Lifestyle , could easily be something found in interior design books. As a journalist, I cover interior design, outdoor design , and travel pieces with astounding architectural elements. Do you have an interior design book percolating inside your head? Now is a great time to write a promotional corporate book filled with your amazing talent, advice, projects, and journey through a competitive market.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Quick Sprout
FEBRUARY 28, 2023
Someone might use Rocket Lawyer or LegalZoom for various reasons, including creating and managing legal documents quickly and cheaply, protecting their intellectual property rights, finding a specialized attorney, or getting access to other legal services. One common use case for these types of platforms is their registered agent services. With Rocket Lawyer and LegalZoom, you can easily set up a registered agent in any state you want to do business in.
Melanie Saxton
FEBRUARY 28, 2023
Trade books are great marketing tools. They highlight your business, your ethics, and the customer audience who depends on you. But what if you’re not a writer. Never fear — that’s where I come in! I write or edit books across all industries to help businesses gain an upper edge. Often, a memoir element is apparent in these books. After all, your life’s work matters, and so does your journey.
Contently
FEBRUARY 28, 2023
The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.
Grammarly
FEBRUARY 28, 2023
Last year, Grammarly’s State of Business Communication report with The Harris Poll demonstrated that ineffective communication claims almost an entire work day each week in lost productivity. This year’s State of Business Communication report shows how the effects of poor communication are deepening, with new levels of nuance and urgency. The findings show that the very nature and means of communication are changing, with a rise in written communication.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Express Writers
FEBRUARY 28, 2023
When you hear the phrase “artificial intelligence” (AI), you might imagine sentient machines determined to take over the world. In reality, AI has become a useful tool many of us use every day – think Siri or Alexa. AI in content marketing has also become widespread. This technology has benefits and drawbacks, both of which can be significant. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns.
Quick Sprout
FEBRUARY 28, 2023
So much goes into an effective landing page. It takes practice, testing, analytics, design skills, keyword research, and so much more. Fortunately, there are plenty of landing page creation tools that take the guesswork out of building and optimizing your landing pages. This guide covers the best ones. Landing Page Builders These are typically websites or web-based services that let you build a landing page by using an HTML editor or drag-and-drop functionality.
Shorthand Content Marketing
FEBRUARY 28, 2023
When most businesses start to do marketing for their brand, they become impatient for results. This short-term view is especially common when it comes to paid advertising. But many business owners get impatient with content marketing as well. They misunderstand the real purpose of content marketing, and why it takes longer to ‘work’ for your business.
Blogtrepreneur
FEBRUARY 28, 2023
Leading source of Apex Legends cheats and hacks SkyCheats gives players access to a variety of tools that will give them a competitive advantage in the well-known Battle Royale game. Players may easily defeat foes, dominate rivals, and improve their chances of winning by using its potent hacks. One of the most well-liked Battle Royale games available right now is Apex Legends, which draws in millions of gamers from across the globe.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
AWAI
FEBRUARY 28, 2023
Take advantage of this incredible offer, AWAI’s most popular value membership — the most cost-efficient way to get access to ALL our self-paced training and business-building programs…
Ahrefs
FEBRUARY 28, 2023
Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs.
AWAI
FEBRUARY 28, 2023
Barefoot Writer magazine is the key that unlocks all the doors to paid writing. Grab a subscription to Barefoot Writer magazine today for just $11.
Bright Company
FEBRUARY 28, 2023
Want to know Five free things you can do right now to improve your marketing. Yes, it’s a listicle…. BUT… it’s a lisctile with actual details, advice, and information that you can use right now. There’s no “if you want to read more, then sign up”, no “give us your email address for the magic. The post Five free things you can do right now to improve your marketing appeared first on Bright Company.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Constant Content
FEBRUARY 28, 2023
This month’s writer success story profiles Erin MacDonald, one of our go-to writers for all things retail—and beyond. Writer Erin MacDonald with Constant Content General Manager Rasanga Weerasinghe, when he visited the UK in 2022. How did you hear about Constant Content, when did you join the platform, and how did you start earning with us as a freelance writer?
Bright Company
FEBRUARY 28, 2023
Want to know Five free things you can do right now to improve your marketing. Yes, it’s a listicle…. BUT… it’s a lisctile with actual details, advice, and information that you can use right now. There’s no “if you want to read more, then sign up”, no “give us your email address for the magic […] The post five free things you can do right now to improve your marketing appeared first on Bright Company.
Jane Friedman
FEBRUARY 28, 2023
Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. There, they provide concise, experience-based answers to the most pressing questions around making a living as a freelance editor. There are only three things you need to be a great independent editor: talent, effort, and experience.
Quick Sprout
FEBRUARY 28, 2023
Even though faxing seems like an outdated technology, it’s still widely used in a variety of industries, including healthcare and finance. Thanks to its ability to securely send and receive sensitive documents, faxing is still a vital part of many business operations. But if you thought people no longer used fax machines, you’re right. Thanks to the rise of digital technology, people now use online faxing services to easily send and receive documents.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
CoSchedule
FEBRUARY 28, 2023
On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. [table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management?
CoSchedule
FEBRUARY 28, 2023
Do you want to know how to write an impressionable email that builds relationships and gets results? You’re in the right place. Writing an awesome email is similar to writing a newsletter —you must structure your message, use effective language, and proofread for perfection. But there are a few exclusive nuances to email that differentiate between sloppy, unprofessional messages that end up in the trash and well-written, effective emails that stand out in a crowded inbox.
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