Sat.Nov 26, 2022

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How Can DEI OKRs Make a Difference to Businesses?

Blogtrepreneur

In the UK, the Equality Act 2010 protects individuals from discrimination based on characteristics such as age, gender and sexual orientation. Companies are seeing the value of promoting diversity, equality and inclusion (DEI) in their workforce – not only to comply with the law but also to create a culture of acceptance and welcome diversity. Objectives and Key Results (OKRs) are an effective way for businesses to measure the progress of their initiatives around diversity, equality and inclusi

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Living the Writer's Life: Pat McCord

AWAI

She’s a fiction writer with three published books, an AWAI $10K winner, and… oh yeah… she wrote a book for famed copywriter Bob Bly! As one of AWAI’s early students, Pat McCord is the perfect example of someone who took the copywriting skills she learned from her first course and ran with them. Here are her tips on how you can achieve satisfaction through writing by doing “everything” your first writing course suggests!

Writer 59
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How Technology Plays a Vital Role in Managing Vacation Rentals

Blogtrepreneur

Imagine a world where managing a vacation rental was as effortless as turning on the lights. That world is now possible with the help of technology and automation. In the past, managing vacation rentals was a labor-intensive process that often required multiple people to keep everything organized. However, with the advent of technology, managing vacation rentals has become much easier, faster, and more efficient.

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Kick-start your paid writer’s life with this Cyber Monday gift

AWAI

Cyber Monday deal for new and aspiring writers — How to Choose Your Writing Niche. Discover how this program will help you make one of your first key decisions as a writer “What you’ll write about” and set you up for success from the start.

Writer 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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8 ways you can make your writing less sucky

Credible Content

How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.

Writing 130