Ashleyn Writes

FEBRUARY 7, 2022

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ?

Copywriter 130

Copywriter Copywriting Script Writing 130

Content Marketing Institute

FEBRUARY 7, 2022

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.

Content 104

Content Text Content Marketing Marketing 104

Honey Copy

FEBRUARY 7, 2022

If time is money, the same rules that apply to money must also apply to time. Let me explain. You're probably fairly familiar with the concept of compound interest. $100,000 compounding at an interest rate of 10% year over year will be worth approximately $259,375 in 2031. Your skill at a particular craft compounds at a similar rate of return when exposed to enough time.

Copywriter 52

Copywriter Copywriting Concept Writer 52

Grammar Underground

FEBRUARY 7, 2022

You don't have to observe a difference between disinterested and uninterested. But if you do, think of disinterested as meaning unbiased and uninterested as not interested. The post Disinterested vs. Uninterested first appeared on Grammar Underground with June Casagrande.

Copy 40

Copy Post 40

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Honey Copy

FEBRUARY 7, 2022

Greatness is less about duration and more about intensity. There's an old clip of Kobe Bryant guarding a Spurs player by the name of Matt Barnes as he's inbounding the ball. The two had been going at it all night long and while Kobe kept his cool, Barnes was emotional and reactive. (So much so that Kobe had coaxed him into drawing a technical foul during a play prior.

IT 52

IT 52

Grammar Underground

FEBRUARY 7, 2022

Spelling is important. Right? Anyone will tell you that. Except the thing is, sometimes it isn’t. And, when it’s not, sometimes it’s my job to act like it is anyway, which makes me feel like a bit of a schmuck. Case in point: Not long ago, one of the section editors I work for mentioned “accoutrements” in an article headline. Spell check didn’t have any problem with it.

IT 40

IT Copy Post Blog 40