Thu.Oct 24, 2024

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Forget the First Line. Focus on First Pages.

Jane Friedman

Photo by Jean-Paul Wettstein Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, October 30, for the online class Irresistible First Chapters. Studies show people make judgments about others in a tenth of a second. And it often seems like readers, agents, and editors may decide almost as quickly whether to keep reading your story.

Prose 110
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How To Set Up a Content Scoring Process for Better Decisions

Content Marketing Institute

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

Content 106
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Interactive Content Marketing Makes Your Brand the Life of the Digital Party

Contently

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p

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Right from X: All the best things about Ahrefs Evolve 2024

Ahrefs

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?

IT 69
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Write an Effective Performance Review: A Step-by-Step Guide

Grammarly

One of the most important aspects of a manager’s role is providing feedback that informs, educates, and empowers team members to grow and succeed. Nowhere is this more important than in the performance review. The performance review is the most structured opportunity for managers to evaluate employee performance, provide verbal and written feedback , and set goals for future development.

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7 Reasons Why Writing Killer Headlines Will Change Your Life

Make a Living Writing

Whose responsibility is writing killer headlines anyway? In the old days of journalism, headlines may have been left up to the copy editor to determine but in this digital day and age, writers should pay as much attention as possible to coming up with hooky headlines to grab their readers’ attention. Read all about it: Headlines are important Back when I did the free writers’ blog review day , one thing really jumped out as I went from blog to blog: The headlines.

Writing 63

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How To Get More YouTube Views and Subscribers: Every Strategy Known

Income Diary

Are you struggling to increase your YouTube views and subscribers? In this article, we will explore every strategy known to help you gain more traction on your YouTube channel. Whether you’re a beginner or an experienced content creator, these tips will help you attract more viewers and grow your subscriber base. By implementing these strategies, you can improve your channel’s visibility and reach a wider audience.

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How Texas Personal Injury Laws Affect Your Claim

Blogtrepreneur

The realm of personal injury law is deeply complex and hard to grasp for a layman. Given Texas’s overall laws, matters of personal injury can be quite complex. Knowing the laws and how they affect your compensation can be pivotal after a personal injury. Speaking to a personal injury lawyer in Texas is helpful in understanding how the laws affect your claim.

Medical 52
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SEO for Pest Control Companies: Reach Your Local Audience

BKA Content

SEO for Pest Control Companies: Reach Your Local Audience Having a great reputation is vital for pest control providers, but it’s not enough. Your business also needs to stand out online. When customers have an emergency, you want to be the first name they call. That’s what search engine optimization is all about. Discover the power of SEO for pest control companies and learn how to get the best results from it.

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How to Encourage Employees to Contribute Ideas for Company Success

Blogtrepreneur

Great ideas can come from anywhere—and often, they come from the people who know your company best: your employees. Whether it’s a new way to improve efficiency, a fresh take on customer engagement, or even a small tweak to make the workplace better, those ideas can be game-changers. But let’s face it—getting employees to share their thoughts isn’t always easy.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.