Mon.Nov 04, 2024

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How To Find the Truth in Data and Marketing Analytics

Content Marketing Institute

Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.

Marketing 104
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7 Best HARO Alternatives (Expert Review)

Backlinko

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.

Writer 116
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Emerging Social Media Platforms to Watch in 2024

Skylark Virtual Services

Staying ahead of social media trends is vital for businesses aiming to keep up with shifting user behaviors. In 2024, several emerging platforms present fresh opportunities to engage new audiences and deepen brand loyalty. Leveraging these platforms can help businesses connect effectively, build brand awareness, and foster engagement in creative ways.

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Enterprise Marketing Automation: The Ultimate Guide

Jasper

Enterprise marketing automation tools help scale your business sustainably and let you overcome bottlenecks and pain points that come with scaling operations.

Marketing 105
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Publishing’s Publishers and Pundits

Publishing Trends

Theres a cornucopia of newsletters, blogs and podcasts available to publishers, authors, and book people, so we asked those who follow the industry what they actually read. Publishers Lunch and Publishers Weekly (PW), both of which have free daily newsletters as well as paid subscriptions, were cited by many, but after that a lot depends on your interests (Marketing!

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The New ChatGPT Search Is Good News For Marketers

David Meerman Scott

OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

More Trending

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Google’s November 2024 Core Update Kickoff: What to Know

The Hoth

On Monday, November 11th, 2024, Google began rolling out its latest core algorithm update. It’s the last planned update of the year, and it’s suspected to last about two weeks, which is the norm for core updates. What’s new this time? Should website owners wear helmets and shields? While it’s too early to tell, this appears to be a run-of-the-mill core update, so its impact shouldn’t be too drastic *knocks on wood*.

SEO 52
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'Loan' vs. 'Lend'

Grammar Underground

Some editing styles say "loan" is a noun and that, if you want a verb, you must use "lend." Good news: These words aren't that restrictive. The post 'Loan' vs. 'Lend' first appeared on Grammar Underground with June Casagrande.

Post 52
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What Is an Interrogative Pronoun? Definition and Examples

Grammarly

What word do you use when you don’t know the word? Interrogative pronouns like what or who replace unknown nouns, especially in questions. Don’t know the person who called you? Ask “Who called?” Interrogative pronouns can be confusing, especially when compared to other pronouns or other interrogative parts of speech. Below, we explain everything you need to know about how to use interrogative pronouns.

Text 104
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How to Balance Your Freelance Career as a Parent

Freelance Union

Balancing a freelance career is a juggling act that requires skill, creativity and dedication. As a remote worker, you enjoy the freedom to choose your hours and your office. However, this flexibility comes with a few challenges, especially when you add taking care of kids into the mix. Between client deadlines, family responsibilities and trying to maintain some semblance of work-life balance, it can feel overwhelming.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Who should consider a Zero Balance Savings Account?

Blogtrepreneur

Saving money is important and benefits everyone, regardless of age, income, financial condition, or future goals. This is where a Savings Account is considered to be one of the safest options for setting aside funds. It helps plan for long-term goals and emergencies while also promoting financial discipline. Building on these benefits, Zero Balance Accounts take this concept further, providing an ideal solution for stress-free saving.

Finance 52
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What’s More Important, Quantity or Quality for Link Building?

iWriter

Link building stands as a crucial pillar for online visibility and authority. But when it comes to crafting your link-building strategy, a pivotal question lingers: Should you prioritize quantity or quality? With countless articles touting the merits of one over the other, it’s easy to feel overwhelmed. Are you chasing after every possible backlink, hoping that numbers alone will elevate your site in search rankings?

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The 'idiot's apostrophe' makes headlines in Germany

Grammar Underground

In French, to show that someone possesses something, you use their word for “of,” which is “de”: La plume de ma tante. Spanish works the same way: La venganza de Moctezuma. Italian, too: Buca di Beppo. I don’t know as much about German, but the internet tells me that in many cases you form the possessive by just adding an S at the end of the noun: Angelas Mercedes.

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20 Things The Richest Billionaires in the World Have in Common

Income Diary

The world’s richest billionaires may come from diverse industries, cultures, and backgrounds, but they often share a common set of values, traits, and strategies that have helped them rise to the top. While some might credit luck or timing, there’s much more to their wealth and influence. So, let’s take a look at 20 of the most common characteristics and actions that have propelled these individuals to success. 1.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Self-Publishing A Second Edition Of A Non-Fiction Book With Gin Stephens

The Creative Penn

How do you approach writing a second edition of a non-fiction book? How does self-publishing compare to working with a traditional publisher? Can you build a viable business without active social media use? Gin Stephens shares her tips. In the intro, the end of Kindle Vella [ Amazon ]; Lessons from week one of the book launch for This is Strategy [ Seth Godin ]; Seahenge is out now on my store , and on pre-order elsewhere ; ChatGPT launched Search [ OpenAI ]; How Generative AI Search Will Impact