Fri.Mar 11, 2022

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Building a Content Strategy? Watch Out for That Second Step [Rose-Colored Glasses]

Content Marketing Institute

Coming up with an innovative content strategy seems like challenge enough. But that’s not the hard part. Robert Rose explains why the next step takes real courage – and how to tackle both.

Content 115
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I’m living my own f ** up version of Fight Club.

Honey Copy

I had a gun pulled on me last Sunday. I'll get to that, here in a moment. But, first, let's rewind. A month ago, I was in Dallas with my girl. It was a Tuesday night. It was late. We were at a sports bar grabbing a drink with her sister. Behind us, there were four guys clutching their beers as if their bottles contained the blood of Christ. I don't know if they recognized her.

IT 52
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How to Reorganize Book Chapters with a Click

The Subversive Copy Editor

One of my favorite MS Word tricks allows a novelist (or any book writer) to view and organize their chapters in the Navigation pane (an option under the View tab). Using this feature, I can see all my chapter titles at a glance, and I can go instantly to the one I want by clicking on its title. Moving a chapter to a different location is as easy as clicking and dragging it down the pane.

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Granular Marketing: The More Detail The Better

Shorthand Content Marketing

For every person creating content for their business, there will come a time when they feel they’ve run out of ideas. They have shared every product and service data point. They’ve posted about their business mission and their team. They feel like their marketing efforts have reached the end of the line. This is normal. And it’s usually the point where you see people stop creating new content.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.