Enchanting Marketing

FEBRUARY 14, 2023

I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.

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Writing Sales Communication Engineering 280

Smart Blogger

FEBRUARY 14, 2023

The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.

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Proofreader Portfolio Transportation Healthcare 132

Jane Friedman

FEBRUARY 14, 2023

Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.

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Writer Consulting Publisher Publishing 131

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

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Engineering Keywords SEO Social Media 129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.

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Grammarly

FEBRUARY 14, 2023

Celebrating Valentine’s Day can be fun and joyful—a reason to let the person or people in your life know that you care about them. But there are times when it can also feel like a generic way to express your feelings. So, even if you’re not into the occasion or aren’t partnered, there are still lots of ways to express your very genuine love and feelings of affection for the special people in your life.

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Projects Communication Writing Blog 109

Express Writers

FEBRUARY 14, 2023

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes to be a successful copywriter because we work with them every day.

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David Meerman Scott

FEBRUARY 14, 2023

I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership.

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Writing 98

Freelance Writing Jobs

FEBRUARY 14, 2023

Let’s take a break from talking about searching for freelance writing jobs, writing tips, and grammar. Today, we’d like to focus on what might be a low priority for many freelance writers: staying physically active. You’re likely no stranger to the effects of burnout. Spending hours on end sitting and staring at a screen can take a toll on your body — both physically and mentally — which can lead to writer’s block and a lack of focus.

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Freelance Writer Creativity Promotion 78

Content Powered

FEBRUARY 14, 2023

The average length of a good blog post seems to be increasing every year. Back in 2011, when Google released Panda and changed content marketing forever, blog posts ranged from 300 words to maybe 1,000 from a particularly ambitious marketer. Panda made those 1,000-word posts the baseline, and now a mediocre-to-good post is around 1,500. I, personally, aim for around 2,000 for everything I write, though I often end up at 2,300 or more.

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Blog Post IT Post Writing 59

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Jasper

FEBRUARY 14, 2023

Jasper for Business is here. It includes Brand Voice, an API and a collection of other tools to help businesses adopt generative AI.

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Brand IT 52

The Subversive Copy Editor

FEBRUARY 14, 2023

Q. Would you add a comma before the quotation marks in the following sentences? Ellie finally admitted, “They look different from before.” Kat set the painting on the windowsill, muttering “One more to go.” It would be more accurate to say “I made it up” than “I exaggerated.” Mimicking Hector’s level of sass to perfection, Bel said, “Try to keep up.

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Construction Copy Editor Writer Publisher 98

Make a Living Writing

FEBRUARY 14, 2023

Are you a budding poet looking for a platform to showcase your talent and earn some cash doing it? Or perhaps you’re an avid poet lover who’s always on the lookout for new, exciting voices in the world of verse? Either way, poetry contests may be just the thing! With a ton of contests taking place throughout the year, there’s ample opportunities for you to enter your work, compete against other poets, and potentially win money prizes and awards.

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