Content Marketing Institute
MARCH 28, 2022
How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Here’s how to do a competitor landing page analysis.
Grammar Underground
MARCH 28, 2022
Adverse usually means unfavorable or harmful: adverse side effects. Averse usually means not willing or not inclined: I'm averse to that idea. You actually have a little more flexibility than that, but not much. The post Adverse and Averse first appeared on Grammar Underground with June Casagrande.
Grammar Underground
MARCH 28, 2022
Here’s an interesting word-choice conundrum I came across in my copy editing a while back: “A completely retooled Buick borne of German design.”. “Borne,” in my mind, usually comes up in terms like “airborne virus.” I think of it as meaning “carried” or “transported.” So it seems to be completely distinct from “born,” which means “given birth to.” Babies are born, viruses are transported, and in my mind it was as easy as that.
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