David Meerman Scott

APRIL 25, 2022

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

Social Media 145

Social Media Content Media Post 145

Content Marketing Institute

APRIL 25, 2022

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.

Writer 120

Writer Content Marketing Writing Marketing 120

Grammar Underground

APRIL 25, 2022

You don't have to worry about peevish types who advocate strict rules distinguishing if from whether. Chances are you use these words just fine without even thinking about it. The post Can You Use 'If' and 'Whether' Interchangeably? first appeared on Grammar Underground with June Casagrande.

IT 40

IT Post 40

Grammar Underground

APRIL 25, 2022

English has just two indefinite articles and the choice between them is usually easy. “A” precedes a consonant sound: a cat, a truck, a man. “An” precedes a vowel sound: an idea, an octopus, an intelligent octopus. Usually, a word starts with a vowel sound because it starts with a vowel — an umpire —or it starts with a consonant sound because it starts with a consonant — a referee.

Publisher 40

Publisher Publishing Publishing Writing 40

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement