Content Marketing Institute

MAY 23, 2022

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.

Content 133

Content Publisher Publishing Publishing 133

Copify

MAY 23, 2022

From time to time brands go all out coming up with inventive ways to make consumers sit up and take note. So what are some of the best marketing gimmicks? The post 4 of the best marketing gimmicks of all time, and why they worked appeared first on Copify Blog.

Marketing 52

Marketing Brand Blog Blogging 52

Grammar Underground

MAY 23, 2022

Long ago you were supposed to double space after every sentence because old typewriters gave the same amount of space for every character, be it a tiny period or a capital W. Today, almost all publishers agree you should use just one space between sentences. Here's the whole story, plus how to space around ellipses (hint: use a space before ellipses).

Publisher 40

Publisher Publishing Publishing Copy 40

Grammar Underground

MAY 23, 2022

The couple is going to purchase the house? Or the couple are going to purchase the house? Even after all my years of editing, I can still get tripped up trying to make verbs agree with collective nouns like “couple,” “team” and “majority.”. Collective nouns are singular in form, “a team,” but refer to a group of two or more people or things. In other words, they’re singular and plural at the same time.

Writing 40

Writing Copy IT Post 40

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement