Content Marketing Institute

JUNE 6, 2022

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.

Storytelling 121

Storytelling Collaboration IT 121

Honey Copy

JUNE 6, 2022

Your company cares about you. But, they care about their bottom line more. Over the past couple of years, AliExpress has laid off 624 employees, Carvana has laid off 2,500, Ford 580, Noom 500, Robinhood 300, Peloton 2,800, Nestle 474, Unilever 1,500 and QVC 1,900. The list goes on. When folks get fired, it hurts. Especially in the United States where "what you do" is so closely aligned with "who you are" that it’d be a chore to run a cheese cutter between the two.

Construction 52

Construction Freelance Consulting Sales 52

Grammar Underground

JUNE 6, 2022

When you accidentally emphasize the wrong information in your sentence, your message can fall flat. Here's how subordinating conjunctions can put your reader's attention right where you want it. The post Upside Down Subordination first appeared on Grammar Underground with June Casagrande.

Copy 40

Copy IT Post Writing 40

Grammar Underground

JUNE 6, 2022

A lot of people go on and on about why writers should avoid adverbs. A lot of other people go on and on about how stupid the first group’s advice is, citing countless examples of adverbs used by the best writers. Often they cite examples of the anti-adverbs people using adverbs. Who’s right? They both are. Who’s wrong? They both are. And the whole stupid argument occurs only because the anti-adverbs people overstated their case or the anti-anti-adverbs people took the other guys out of context.

IT 40

IT Writer Writing Copy 40

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement