Smart Blogger

MARCH 17, 2023

You’ve likely come across a 404 page in some form or another — unless, by some miracle, you’ve managed to avoid the internet altogether. But what is it? Should you really invest your precious time into it? And why should you customize your 404 error page? Well, we’ve done all the heavy lifting for you. Our post will cover why you need a 404 landing page and explore some innovative examples to inspire your design.

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AWAI

MARCH 17, 2023

The best way to get started as a writer fast — and on the right foot, with the right connections — is to get ahold of The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter.

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Copywriter Copywriting Writer IT 105

Write to Done

MARCH 17, 2023

Freelance writing is a great way to earn some extra money on the side. But as you may discover once you get a foothold in the industry, it’s more than possible to turn it into a full-time job and lifelong career.

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Blogging From Paradise

MARCH 17, 2023

(Updated 3/17/2023) Before we get into the meat of this post, I want to update the new commenting policy on Blogging From Paradise.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

MARCH 17, 2023

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

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Grammarly

MARCH 17, 2023

Every language has a unique collection of expressions that are easily understood by fluent speakers but may be hard for those less familiar with the language to parse. These sayings, known as idioms, contain meanings that are not wholly obvious by defining the words individually. For instance, if you’re absorbed in a book or deep in conversation, and you glance at your watch and realize it’s much later than you thought, you might exclaim, “Time flies!

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Concept Management Creativity Engagement 98

Intergrowth

MARCH 17, 2023

Is your website not showing up on Google? Here are a few common reasons why that happens: Google hasn’t crawled your website yet Google can’t crawl your website Google crawled your website but chose not to index it Your site is telling Google not to index it Your site was penalized with a manual action Your site has security issues There is also the possibility that your site is appearing in Google search results, just not on the first page or in the right searches.

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Copywriter Collective

MARCH 17, 2023

Perfectionistic. With super high standards. Do you know a writer or editor who takes pride in perfection? Perhaps these traits are why they fell into copy editing and proofreading in the first place. Before they dived (reluctantly or enthusiastically?) into the nitty-gritty of the skillsets, maybe they couldn’t help but eagle-eye in on inconsistencies as they skimmed articles on major news sites.

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Intergrowth

MARCH 17, 2023

We helped Gigly go from 0–10K sessions per month in under a year. For those who aren’t familiar, Gigly is a platform for freelancers, solopreneurs, and gigworkers, that connects them to benefits like insurance, legal advice, and financial advice. They also empower Alliance of Gig Workers members through education and additional resources. When they came to us, they were emerging in the marketplace as one of the first organizations to connect gigworkers and sole proprietors to what they needed to

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Publishing Trends

MARCH 17, 2023

­ Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What makes bookstores “recession-proof” ? Can sensitivity reading combat long-standing literary tropes ? How does immigration reform matter to the industry?

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

AWAI

MARCH 17, 2023

HOT: Exclusive “One-on-One” Interview with the Master Writer Steve Slaunwhite. Learn why B2B writing offers one of the surest and fastest paths to making six figures a year with just a handful of clients.

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Verblio

MARCH 17, 2023

ChatGPT just launched its API, and GPT-4 has entered the building, making it easier than ever to sync unlimited at-your-fingertips content creation with your workflow. Whether you work in-house creating landing pages or an agency churning out massive amounts of content for your clients, you need fast, reliable content now more than ever. And because Google deprioritizes duplicate content, you want to make sure that you aren’t putting out the same content as all your competitors.

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Creative Little World

MARCH 17, 2023

You need to avoid these common landing page mistakes to create an effective landing page with a high conversion rate and positive user experience. In this article, we’ll look at five common landing page mistakes that could damage your conversion rate (the number of people that buy, sign-up, download…whatever your call to action is), so you can create a landing page that works. 5 Landing Page Mistakes to Avoid Not having a clear value proposition Too many distractions Weak call-to-act

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AWAI

MARCH 17, 2023

This is your final chance to enroll in the B2B copywriting mentorship with one of the world’s best B2B copywriters — Steve Slaunwhite.

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Copywriter Copywriting Writing 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Jasper

MARCH 17, 2023

Wondering whether you should use WordHero or Jasper? Check out this in-depth comparison of the features, quality, cost, and other aspects of both tools.

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Writing 52

Fat Joe

MARCH 17, 2023

For many SEOs, pricing their services can take some trial and error. Charging too much can be risky for closing deals and managing client expectations while charging too little can lead you to stretch resources too far. Using the wrong pricing model can be detrimental to your client retention and the scalability of your business. Ultimately, your client wants a clear understanding of what is being delivered, at a price that is suitable to their budget.

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Jasper

MARCH 17, 2023

The release of GPT-4 sparked excitement and concern among experts for its impressive capabilities, ethical considerations and closed model.

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Smart Blogger

MARCH 17, 2023

Are you looking for awesome ebook ideas? You’ve come to the right place. Whether you’re a blogger, content marketer or business owner, you know that a well-written ebook is a powerful way to: Build authority Connect with prospects, clients and customers Grow your business Enjoy the freedom that comes with passive income So why is your ebook still in your head and not on Amazon Kindle?

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Verblio

MARCH 17, 2023

On Tuesday, March 14, OpenAI released its latest machine learning model, GPT-4. While it hasn’t immediately rocked the world in the same way ChatGPT did, that’s mostly because there wasn’t a shiny new interface to go along with it. Trust us — it’s still incredibly exciting. Here are four things you should know about GPT-4 right now.

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Jane Friedman

MARCH 17, 2023

Photo by Kabir Sharma Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, March 22, for the online class Master POV. Choosing the most effective perspective from which to tell your story is a combination of both the technical and the creative. It’s useful to consider the benefits and limitations of each POV, the feel that each POV might lend, and how well it fits the tone and tenor of your story— as well as its genre.

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The Creative Penn

MARCH 17, 2023

We all use tools to help us improve our skills, and in this episode, Leanne Leeds explains how she uses the generative AI tool, Sudowrite, to write better books and serve her readership more effectively. In the intro, OpenAI launches GPT4 , and how it can be used for accessibility with Be My Eyes. Other tools include ProWritingAid's Rephrase , and upcoming GrammarlyGo , plus keep up with the news on AI with Ben's Bites and/or The Algorithmic Bridge.

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Writing Creativity Marketing Copy Copy 74

BKA Content

MARCH 17, 2023

How To Write SEO Content: 12 Requirements You Should Know Content marketing is a proven method of driving traffic to your website and turning visitors into customers. As the name implies, this form of marketing is all about using SEO content writing to increase your site’s authority and improve your rankings for keywords that people search for organically.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing