Wed.Dec 14, 2022

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What I Learned From 90 Queries

Jane Friedman

Photo by Laura Crowe on Unsplash. Today’s post is by author Eva Langston ( @eva_langston ). Don’t be fooled by the title. I’ve actually sent hundreds of queries for four different novels over the past decade. Without going into detail, I queried a novel and eventually got an agent, parted ways with that agent, queried some more, collected rejections, wrote three more novels, queried more, revised a lot, had some babies, and then got back to querying.

Publisher 134
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Appeal to Authority Fallacy: Definition and Examples

Grammarly

When you need to support a claim, it can be tempting to support it with a statement from an authority figure. But if done improperly, this could be a logical fallacy—the appeal to authority fallacy. . While experts are often the best people to reference for credible information, it’s possible to use an expert’s statement in a way that isn’t logically sound.

Medical 133
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Pay Up Ye: FIFA Cited in Non-payment Suit Against Yeezy in NYC

Freelance Union

Just Because Ye Eats Free at Mar-a-Lago, Doesn’t Mean he can Also Eat Free Off the Plates of Freelancers. The infamous Kanye West is about to find out that freelancers are not to be messed with. As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000.

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Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)

Content Marketing Institute

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.

Content 120
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO for E-commerce Product Pages:12 Top Tips

Neil Patel

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX.

SEO 98
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7 Successful B2B Content Marketing Examples You Can Learn From

Ahrefs

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.

More Trending

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SiteGround Review: Our Favorite Web Host for 2023 (Updated)

Smart Blogger

Let’s get down with a SiteGround review. If you’re humming and hawing over finding the web hosting provider that’ll rock your socks off in 2023, you’ll be glad you stopped by. That’s because SiteGround is like the fusion of a Clydesdale workhorse and a majestic unicorn — it’s a sturdy and reliable platform with style, grace, and creativity out the wazoo.

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What Is Quiet Quitting & What Content Marketers Can’t Sleep On

Contently

Quiet quitting. You likely heard this term if you spent more than 30 minutes online this summer. It started as a whisper on social media , then became headline material toward the end of the summer. It seemed to become the rallying cry for some in the workforce. So what are people quitting, and why are they doing it quietly? What is quiet quitting? Quiet quitting refers to an employee who is there to collect a paycheck and isn’t emotionally or intellectually engaged.

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Red Flags To Look For in Work-From-Home Writing Jobs

BKA Content

Red Flags To Look For in Work-From-Home Writing Jobs. ​I’ve been freelancing and working from home for 12 years, and I’ve been freelance writing for four years, so I can tell you that legitimate work-from-home writing jobs are not unicorns. They do exist, and they can be very rewarding. Unfortunately, they can also be difficult to find. Because of the huge demand for work-from-home jobs, bad actors see an opportunity to take advantage of others for their own gain.

Writing 59
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Ends Today: $1 to Join B2B Writers International

AWAI

Today is your last chance to join B2B Writing Success for $1. As a member, you’ll get everything you need to meet the demands of the vast B2B industry, where 3 out of 5 companies are having trouble finding writers. Use the site’s roadmaps and tools and you can be earning top professional fees.

Writer 59
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Writing Business Emails: Top 5 Tips

ProWritingAid

Emails with high readability have a few things in common. In this article, we’ll give you the top business email tips for improving your emails’ readability.

Writing 59
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Expert Tips To Grow Your Fitness Business

BKA Content

Expert Tips To Grow Your Fitness Business. With so many Americans taking an interest in health and wellness, now is the perfect opportunity to grow your fitness business. Between 2010 and 2019, the number of health club clients in the U.S. increased by over 25%! Like exercise for the body, growth is vital for any fitness business. Expansion can attract new customers, help you invest in state-of-the-art equipment and make a great name for your brand.

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Jasper's Choice: The Top 10 Chrome Extensions For Writers

Jasper

Check out the 10 best Chrome extensions for writers. We’re sharing the features, pros, cons, and pricing of the top research, writing, and productivity tools.

Writer 52
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10 Trending 2023 Website Color Schemes

Quick Sprout

There’s a lot to take into consideration when you’re designing a website. You have to create the layout, set up the site architecture, place calls to action (CTAs), and pick your domain name , just to name a few things. But all too often a website’s color scheme is an afterthought. So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme.

Website 140
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Article Generators: 10 Tools to Speed Up Your Writing Process

Jasper

Are you looking for a way to increase productivity while writing articles? We’ve picked 10 high-quality article generators to speed up your writing process.

Writing 52
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Sold! Writing Real Estate Copy That Sells

ContentWriters

Closing more deals is the goal in real estate! Agents must promote their business with real estate copy that sells. Marketing makes up a large part of your success as a real estate agent because it connects you to leads, strengthens relationships with existing clients, and can boost your website’s SEO credentials. Whether you need compelling listing descriptions, to increase your website’s trustworthiness, or to contribute to thought leadership via newsletters, professional writing i

Copy 98
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Book Title Generator: How To Come Up With Book Titles 10x Faster

Jasper

It’s normal to get stuck while generating titles for your book. Read this article to find out how to leverage a book title generator and hasten the process.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Create Effective Sales Pages (with Real-World Examples)

Jasper

What goes into an effective sales page? What does a great sales page look like? Get the answer to these and other questions and boost your conversion rate!

Sales 52
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How to Create a Pillar Content Strategy to Build Authority with Readers & Search Engines

Content Hacker

One blog to rule them all…. No, it’s not a remixed fantasy novel plot for marketers. It’s the purpose of a pillar page. A pillar page is a comprehensive page or blog post that introduces you to every aspect of a single, broad, overarching topic. (Examples: photography for beginners, content marketing, cake baking 101, intermediate yoga, business branding, novel writing.).

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Best Accounting Software for Freelancers: Freshbooks vs Quickbooks vs Wave (& More)

Make a Living Writing

Let’s be honest — not every part of running a freelancing business is fun. There are some tedious, headache-inducing tasks that come with running a business that are simply unavoidable…like bookkeeping. Keeping track of all business-related income and expenses can be tricky while balancing all of the other responsibilities of maintaining a freelance career, but luckily there are plenty of tools to help.

Freelance 104
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HireRight Review

Quick Sprout

Hiring a bad apple can cause all kinds of problems for any company. That’s why employers use sites like HireRight to vet candidates before hiring them. If you’re the hiring manager for a medical practice, for example, a HireRight criminal background check can help you weed out candidates who could pose a risk to your company—and your patients. . But there’s value in running a background check on companies that provide background checks.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The GoldenGate of Grammarly Business

Grammarly

The Golden Gate of Kyiv is an impressive medieval gateway, which has provided a spectacular entrance to Ukraine’s capital city since 1024. In those days, such gateways offered crucial protection to large urban areas surrounded by dangers and uncertainty. They played an important role in a city’s growth and prosperity. We named the application gateway for Grammarly Business after Kyiv’s Golden Gate.

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Looking to 2023: A Commitment to Blogging Smarter … With a Little Help

ProBlogger

The post Looking to 2023: A Commitment to Blogging Smarter … With a Little Help appeared first on ProBlogger. Image created in Canva. Feeling a little run down? At this time of year, many of us are. It’s been a big 12 months, and I think most bloggers are looking forward to some down time over the coming weeks. If you’re like me, you might be thinking of using this time not just to recharge the batteries, but to give a little thought to the year ahead, and how you want to handl