Content Marketing Institute
NOVEMBER 4, 2022
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Grammarly
NOVEMBER 4, 2022
The English language is filled with words that have similar spellings or root words, but that mean completely different things. Take nowhere , somewhere , everywhere , and anywhere , for example. These words refer to place (or a lack of place), but they each mean different things. Your writing, at its best. Grammarly helps you communicate confidently.
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Quick Sprout
NOVEMBER 4, 2022
Register your domain name today with Bluehost for the best domain registration for WordPress, web hosting, and an easy-to-use drag-and-drop website builder. Bundle domain name registration with any Bluehost web hosting plan and get the domain name for free. You can’t run a store without naming it. Similarly, you can’t have a website without a domain name.
Article Writing
NOVEMBER 4, 2022
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical product. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
AWAI
NOVEMBER 4, 2022
From over 100 submissions, Pam Foster announces the 3 winners of the $200 prize from our web page writing contest in The Writer’s Life.
Express Writers
NOVEMBER 4, 2022
When building a brand, nurturing your relationships with those in your target audience is crucial to your success. You need to be able to position yourself as an expert in your field, as well as become a trustworthy resource of information. And you need to ensure you’re doing this consistently by staying in touch with your audience regularly. But how can you do this effectively?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Publishing Trends
NOVEMBER 4, 2022
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What children’s and YA trends were evident in Frankfurt? How have parents’ rights groups increasingly allied themselves with law enforcement ?
The Creative Penn
NOVEMBER 4, 2022
How can you make sure your heirs and successors are able to manage your books and copyright licensing after your death? What aspects do you need to think about in terms of your author estate? Michael La Ronn explains this important topic in clear terms. In the intro, more quotes from the DOJ vs PRH hearing [ The Hotsheet ]; Direct by Kathryn Judge; Chokepoint Capitalism Kickstarter by Cory Doctorow and Rebecca Giblin; Soldiers of God, an ARKANE Short Story [ Available now from CreativePennBooks.
Verblio
NOVEMBER 4, 2022
Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. As a result, I’ve been exploring all the latest AI writing tools and technology out of both professional interest and personal curiosity.
The Creative Penn
NOVEMBER 4, 2022
Every fiction author will (eventually) find their own method for writing but all fall somewhere on the spectrum between outlining/plotting and discovery writing/pantsing/writing into the dark. In this excerpt from How To Write a Novel , I share two chapters on the topic from the audiobook, narrated by me (Joanna Penn). You can listen above or on your favorite podcast app or read the notes and links below.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
AWAI
NOVEMBER 4, 2022
Just released, the November issue of Barefoot Writer!
The Creative Penn
NOVEMBER 4, 2022
How can you intensify the conflict in your books to hook readers? How can you introduce different types and layers of conflict to improve your story? Becca Puglisi explains why and how to write conflict. In the intro, thoughts on the DOJ vs PRH trial [ Twitter @JohnHMaher ] and Publishers Weekly round-up ; my thoughts on subscription models; D2D and Humble Bundle ; Apple Books Promotions page ; How to Write a Novel is now available in all formats on all stores; My non-fiction books in Italian ;
The Creative Penn
NOVEMBER 4, 2022
What is auto-narration of audiobooks and how can it benefit authors and rights-holders as well as listeners? What are some of the common objections to auto-narration and how can we keep a positive attitude to embracing change? Ryan Dingler from Google Play Books goes into detail on these questions and more. You can also listen to my recent round-up of AI narration options across multiple platforms in episode 623.
The Creative Penn
NOVEMBER 4, 2022
Generative art tools like DALL-E, Midjourney, and Stable Diffusion are taking AI art into the mainstream. What are the opportunities for authors? What are the problems and controversies to be aware of? I talk about these issues and more with Derek Murphy. In the intro, I mention my J.F. Penn NFTs with AI-generated art based on words from my novels; Microsoft will incorporate DALL-E into design products [ TechCrunch ]; Meta's Make-A-Video and Google's Imagen Video [ TechMonitor ].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Creative Penn
NOVEMBER 4, 2022
Selling your books direct to readers and listeners can bring you more money, faster, and allow you to control your customer's experience and data. Morgana Best explains why selling direct is so important for an author business, and some of her tips for implementing a Shopify store. In the intro, the publishing court case of the DOJ vs PRH and S&S merger [ New York Times ; Vanity Fair ; The Hotsheet ]; Publisher Pearson is planning to use NFTs [ The Guardian ]; More on NFTs and blockchain [Fu
The Creative Penn
NOVEMBER 4, 2022
How can we accept imperfection as writers while still striving for excellence? How can we make space for going deeper into our writing while managing a busy life? Beth Kempton talks about The Way of the Fearless Writer in this wide-ranging interview on the creative mindset. In the intro, when life throws a curveball and writing in the midst of chaos, Useful tutorials for writers including Scrivener , Rule of the Robots by Martin Ford, Moonshots and Mindsets ; and AI narrated audio on KWL.
The Creative Penn
NOVEMBER 4, 2022
Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. In the intro, new e-reading devices, Kobo Clara 2E and Kindle Scribe ; Findaway Voices now allows you to do audiobook promotional pricing for Spotify (as well as Chirp, Apple, B&N Audio); YouTube Learning ; Change
The Creative Penn
NOVEMBER 4, 2022
How can you adapt your novel into a comic or graphic form? What are the different types? How does a creative career develop over the long term and when do you need to take a step back to consider how to move forward? Barry Nugent talks about all this and more. In the intro, Amazon changes ebook return policy [ Society of Authors ]; Spotify introduces audiobooks [ Spotify ; FindawayVoices ; Publishing Perspectives ]; Neal Stephenson on The Sword Guy podcast.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
The Creative Penn
NOVEMBER 4, 2022
How long have you been thinking about writing a novel? For many writers, it’s been years, perhaps even as long as they can remember. Why haven’t you written your novel yet? Or, if you started once, why didn’t you finish? What stopped you before — and how can you break through that barrier now? [This is an excerpt from How to Write a Novel by Joanna Penn, available in ebook, audiobook, paperback, hardback and workbook editions.].
The Creative Penn
NOVEMBER 4, 2022
What are tropes and how can you use them to strengthen your fiction? What are some examples of horror tropes, in particular? With Jennifer Hilt. In the intro, Why book sales are down and what to do about it [ 6 Figure Authors ]; Undisruptible: A Mindset of Permanent Reinvention for Individuals, Organisations, and Life by Aidan McCullen; Sadness about sales [ @LouiseVoss1 ]; How pop stars really make money [ The Telegraph ], Impact of subscription models [ Ask ALLi ]; Shutterstock will sell AI-ge
The Creative Penn
NOVEMBER 4, 2022
In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Thanks to Michelle Monkou, Julia Canchola, and Gabby Samuels at the Prickly Pens Podcast for a great interview.
The Creative Penn
NOVEMBER 4, 2022
In July 2022, I launched my online shop at www.CreativePennBooks.com. It’s built on Shopify’s eCommerce platform, and in this solo episode, I’ll explain why I built the store, my lessons learned, tips if you want to build your own, and how I intend to expand it over time. This episode is sponsored by my wonderful patrons. If you find the podcast useful, you can support the show at Patreon.com/thecreativepenn and you'll get discounts on my books and products, plus you can ask your questions in my
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
The Creative Penn
NOVEMBER 4, 2022
My new mini-course is available now on Teachable: The Creator Economy for Authors. Are you frustrated by the current author business models? Are you sick of chasing algorithms and tailoring your approach to the Big Tech companies? Are you ready to redesign your business and marketing in order to create what you want to, make faster money, control the customer experience, and develop closer relationships with your readers?
The Creative Penn
NOVEMBER 4, 2022
What do you need in the beginning of your novel so your reader buys your book? Shane Millar shares tips for writing brilliant beginnings, regardless of your genre. In the intro, trends in what publishers want at Frankfurt Book Fair [ Publishing Perspectives ] Adobe incorporating AI-generation alongside a Content Authenticity Initiative [ Adobe blog ]; Bertelsmann-owned venture capital firm BDMI invests in NFT book company, Book.io [ Yahoo Finance ]; NFTs for books overview [ The Future of Publis
The Creative Penn
NOVEMBER 4, 2022
How does curiosity fuel creativity? How can we balance consumption and creation in an ever-busier digital life? How can you break out of the myth of the ‘starving artist'? Maria Brito talks about How Creativity Rules the World. In the intro, insights into Colleen Hoover's popularity [ NY Times ]; Amazon bugs [ Kindlepreneur ]; Ingram invests in Book.io for NFT ebooks and audio [ PR News Wire ]; The Matter of Everything by Dr Suzie Sheehy; Solid with Tim Berners-Lee [ Inrupt ]; Microsoft in
The Creative Penn
NOVEMBER 4, 2022
Every month, I record the Advanced Self Publishing Salon with Orna Ross for the Ask ALLi Podcast. Well, it's usually every month! But we both took some time out recently to reflect on how we want to move forward. You can listen to the episode on the Ask ALLi Podcast on your favorite player. You can watch the video below. Full transcript included below the video.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
The Creative Penn
NOVEMBER 4, 2022
In this wide-ranging interview on the Prickly Pens Podcast, Joanna Penn talks about changing careers from IT to becoming an independent author, the early days of self-publishing and how things have changed, inspiration for fiction, generosity as the basis for a business, and how the future might look for writers. Thanks to Michelle Monkou, Julia Canchola, and Gabby Samuels at the Prickly Pens Podcast for a great interview.
The Creative Penn
NOVEMBER 4, 2022
I have had a goal of walking the Camino de Santiago for several decades. When I lay sick with Covid a year ago, I made a promise to finally achieve that goal. Now I am actually doing it! I'm walking the Camino from Porto to Santiago de Compostela in September 2022. Although I will be occasionally checking email on mobile, I will be focusing on the pilgrimage, so my virtual assistant, Alexandra, will be managing any business for The Creative Penn while I am away.
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