Wed.Mar 16, 2022

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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)

Content Marketing Institute

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world.

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What John Steinbeck can teach us about character, both in literature and in ourselves.

Honey Copy

When John Steinbeck was still alive and read, he liked his books to possess a lot of dialogue. In his own words… “ I like a lot of talk in a book and I don’t like to have nobody tell me what the guy that’s talking looks like. I want to figure out what he looks like from the way he talks… figure out what the guy’s thinking from what he says. I like some description but not too much of that… “ In this way, a character (at least in literature) can’t be defined by handfuls of adjectives but rather t

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The 5 Stages of Building a Culture of Community on a Blog

ProBlogger

The post The 5 Stages of Building a Culture of Community on a Blog appeared first on ProBlogger. Photo by Park Troopers on Unsplash. Last week we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School.

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The 5 Stages of Building a Culture of Community on a Blog

ProBlogger

The post The 5 Stages of Building a Culture of Community on a Blog appeared first on ProBlogger. Photo by Park Troopers on Unsplash. Last week we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.