Content Marketing Institute
FEBRUARY 23, 2023
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Freelance Union
FEBRUARY 23, 2023
As a freelancer, you may have considered starting your own business to take your career to the next level. One of the most important decisions you'll make is choosing the right legal structure. A Limited Liability Company (LLC) is a popular option, and for good reason. If you're operating your freelance business as a sole proprietor — you'll know you are if you receive payments under your SSN — you're the only one in the spotlight when things go wrong.
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Jane Friedman
FEBRUARY 23, 2023
Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.
CopyBlogger
FEBRUARY 23, 2023
You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Write to Done
FEBRUARY 23, 2023
If you want to become a beta reader, the great news is, you’re not far away from this dream. Beta readers are an integral part of a writer’s process.
Grammarly
FEBRUARY 23, 2023
Complex writing that uses rich vocabulary and vivid figurative language can wow readers and show off your writing skills. But it isn’t the only mark of a good writer—another skill that’s just as valuable is the ability to communicate ideas in plain language. Direct, accessible language is often called plain language. Plain language is designed to communicate information as clearly as possible so it can reach as many people as possible.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
AWAI
FEBRUARY 23, 2023
If you want to learn a skill that doesn’t require you to sell anything, while squarely putting you among the top earning copywriters today… Read more here…
Ahrefs
FEBRUARY 23, 2023
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time.
Contently
FEBRUARY 23, 2023
Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.
Smart Blogger
FEBRUARY 23, 2023
Oodles of small business ideas are hidden behind every nook and cranny. Yet, how do you know which idea is best for you ? Well, the right business idea focuses on your personal skills, preferences, and values. Something with a proven track record doesn’t hurt either. If only there were a post that narrows down the thousands of small business ideas out there and presents them in an easily digestible list… Turns out, we have such a list.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Blogging From Paradise
FEBRUARY 23, 2023
Do you have a plug-in for that? What can ai do for you? How can you avoid putting in blogging work?
Ashleyn Writes
FEBRUARY 23, 2023
You have a lot of superpowers as a service provider, but creating more time is not one of them! I love what I do as a service provider, and I love being able to do it as many times as I can without wearing myself out in the process. But I can’t be everywhere at once. There are only so many hours in the day, and eventually, your services will cap out.
Constant Content
FEBRUARY 23, 2023
The search marketplace has long played host to an arms race between results quality and mass producers of dubious-value content. Google, Bing, and other less prominent engines have constantly worked to relegate or penalize low-quality material designed purely for rankings rather than genuine user value, while at the same time rewarding content that passes their quality-evaluation algorithms.
Verblio
FEBRUARY 23, 2023
Spare me your philosophy-loving preamble and get to the tools → In 1950, the Turing Test was devised as a way of assessing whether a machine can “think.” In its original form, it described a situation in which an evaluator asks questions of two subjects, A and B. The evaluator knows one of the subjects is a machine and one is a human, but not which is which.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
FEBRUARY 23, 2023
Does your business target the B2B sector? Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 million professionals in the US alone network with each other online. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.
The Hoth
FEBRUARY 23, 2023
Do you want to drive more targeted traffic to your eCommerce store without having to pay for clicks? Then you need to implement an eCommerce SEO strategy to make that dream a reality. Search engine optimization (SEO) refers to tweaking your on-page and off-page content to cater to search engine algorithms. When done correctly, you can secure a top-ranking spot on search engines like Google, Yahoo, and Bing.
BKA Content
FEBRUARY 23, 2023
The Top 7 SEO Content Writing Benefits When it comes to the top SEO content writing benefits, the numbers don’t lie. High-quality SEO articles can be a huge asset to your business strategy. Of course, content isn’t just about numbers. Here at BKA, we understand the effect the written word has on brand image and authority. Content can be both persuasive and useful, which is why more and more companies are implementing a content marketing strategy to reach their customers in new ways.
Quick Sprout
FEBRUARY 23, 2023
We recommend using WordPress with Hostinger to start your photography blog due to its wide range of customization options for photographers. Join Hostinger for $2.59 per month and install WordPress with just one click. Ready to turn your passion for photography into a business venture? Starting a photography blog is a smart choice as there are multiple ways to monetize.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
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