Thu.Feb 02, 2023

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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

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Choosing a Niche for Your Online Business: 3 Creative Models

CopyBlogger

If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

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Everything we know about AI content and SEO (Plus what experts speculate)

Verblio

I’m going to walk through everything we know about whether AI content can and should be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick (important) note to be clear on exactly what I’m talking about: SEOs and content marketers have been using AI-powered tools for SEO research for years (think Surfer, Clearscope, MarketMuse, et al).

SEO 98
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Medical Writing Jobs 101: How to Find a Great Job (& Get Hired)

Smart Blogger

Searching for medical writing jobs on Google can feel like a roller coaster. The idea of earning decent money as a medical writer is exhilarating, but the job requirements can make your heart drop. Every job requires at least a bachelor’s degree in life sciences — and some require a doctorate. Also, even “beginner” jobs require work experience. How can you get work experience without a job?

Medical 98
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Scale Your Business (Advice From People Who’ve Grown and Succeeded)

The Hoth

Business means that you can take on the extra growth without becoming overwhelmed. In other words, you’ll have adequate resources and staffing to meet your increased demand. That’s why it’s imperative for small business owners to focus on the big picture beyond growing their business to the enterprise level in a matter of months. Instead, you’ll first need to consider things like your company culture, core values, internal processes, cash flow, and business model.

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How to Use WordPress in 9 Simple Steps (Beginner’s Guide)

Ahrefs

It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.

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International Bestsellers, January 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: South Africa and Sweden. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 96
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Jasper AI Review: Grammar, Ranking, Quality and More

Content Powered

In the last few years, there has been an explosion in "AI" development, advanced forms of machine learning, and generative networks that can create media, whether text or imagery, in a way that simulates human output. There have also been a lot of discussions and a lot of fear about these AIs taking over. Writers fear that AI will replace them, and if you've spent any time on Twitter recently, you've seen that artists are ending up in the same position.

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Writing Coach: What Are They, Rates, and Tips on Hiring One

ProWritingAid

A writing coach is a professional who helps people improve their writing skills and reach their writing goals. Learn more in this article.

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9 Epic Email Marketing Examples That Generate Results (+ Tips)

Smart Blogger

Finding email marketing examples to follow takes a lot of work. But it’s essential to find a way to engage with your readers and promote your products. You need to know which type of email campaign to compose and when. So, we curated this list. We subscribed to email lists, so you don’t have to and narrowed it down to the top 9 best email marketing examples.

Marketing 105
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!