Tue.Nov 15, 2022

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How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

Enchanting Marketing

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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How to Ask for Testimonials (Without Feeling Awkward)

Ashleyn Writes

I am a firm believer in testimonials — but it wasn’t always that way. I had to learn the hard way that you need social proof, but I was always a bit too apprehensive to ask for it. . But Today Ashlyn wants to shake Past Ashlyn’s shoulders and ask her, “What’s the harm in asking?!” The worst people can say is no…and the best is that you’ll get an awesome review. .

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How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

Enchanting Marketing

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in. If you’re a copywriter, blogger, or any type of freelance writer who wants to earn a full-time or part-time income doing what you love, this definitive, A-to-Z guide will he

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Sterling Background Check Review

Quick Sprout

Sterling is a background check company specializing in criminal history checks, identity verifications, and drug and health screenings. Completing more than 95 million background checks annually, Sterling ensures that you can build a foundation of trust and safety among your employees in any industry with its overall accuracy. Sterling offers a comprehensive background check solution for businesses of any size and promptly delivers the results you need.

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Bad Email Marketing and Nickelback Don’t Have Much in Common

CopyBlogger

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

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14 Best Freelance Writing Sites to Level Up Your Income in 2023

Smart Blogger

Looking for freelance writing sites? What if someone did all the hard work for you, organizing a list of places to look for great writing gigs? And not some generic list either. No, this one not only includes paid writing jobs for beginners, but also a list of sites for those who are ready to level up their writing game. Oh, and it should cover both familiar freelance writing job boards, as well as some you probably never considered (or maybe dismissed).

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Black Friday Deals for Writers 2022

ProWritingAid

We've compiled a list of the best Black Friday deals for writers in 2022. With great offers from Fictionary, ProWritingAid, The Novel Factory, Self-Publishing School, Bookbaby, and more.

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9 Freelance Writing Job Boards to Find Great Writing Gigs (2023)

Smart Blogger

Fed up with your current freelance writing job boards? You pitch and propose until your fingers go numb, and what do you get? A cursor blinking on your screen, no action in your inbox, and… Crickets. This post was written to rescue you from pulling out your hair in total frustration. Read on for reviews and solid information on places to find high-quality freelance gigs that actually have real clients paying real money.

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SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

The top result on Google receives nearly 32% of all clicks , and 75% of users admit to never scrolling past the first page of results. . These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. .

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Travel Advisor Shows How To Coordinate Social Media Campaigns Using Marketing Calendar

CoSchedule

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Shayne is a travel advisor with Creating Magic Vacations, and he uses CoSchedule’s Marketing Calendar to coordinate everything. Shayne shares a few tips and tricks when using Marketing Calendar as a social media tool.

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The New Chief Content Officer: Why the Job Description Must Change

Content Marketing Institute

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one.

Content 101
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How to Use a Long-Form Synopsis to Plan Your Novel

Jane Friedman

Photo by Kelly Sikkema on Unsplash. Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Tent Pole Scenes Outline template (discussed below). Years ago, author Jen Malone mentioned in an #mglitchat discussion that she sends out a rough-form synopsis to critique partners during planning stages with the expectation not that they’d heavily critique it, but that they could ask 10–12 “what if” brainstorming questions to get her creative juices flowing.

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AIIP – The “Secret Sauce” for Global Infopreneurs

AIIP

By the AIIP External Communications Committee This week marks the 15th anniversary of Global Entrepreneurship Week, celebrated around the world each November. We take this opportunity to review benefits of membership in AIIP. The Merriam-Webster Dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Take Down a Website for Copyright Infringement: 5 Steps to Take to Protect Your Ideas

Content Hacker

It took you days to perfect the copy on your homepage…. Weeks to write that in-depth blog post…. Months to ideate your newest unique service…. And then you discover that some stranger on the internet has swiped all of it – all of your work, sweat, and tears – taking the credit along with them. They stole your ideas without hesitation. And now you’re looking at a case of copyright infringement.

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8 Compelling Reasons To Hire a Content Writer

BKA Content

8 Compelling Reasons To Hire a Content Writer. Why hire a writer to create your professional content and blog posts? Let’s be honest, being able to write content and manage a professional business are two very different things. Think of it this way: Celebrity chef Bobby Flay may have a steady hand and great knife skills, but you probably wouldn’t want him to perform your emergency appendectomy.

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100+ Best Black Friday/Cyber Monday Deals for Bloggers (2022)

Blog Tyrant

Black Friday is the perfect time of year to grab premium WordPress plugins, themes, hosting, and other tools to grow your blog. To make it easier for you to find the deals you want, we’ve put together this big list of the best Black Friday and Cyber Monday deals for 2022. The post 100+ Best Black Friday/Cyber Monday Deals for Bloggers (2022) appeared first on Blog Tyrant.

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Communication is a Diversity, Equity and Inclusion Challenge. Is Your Institution Treating It Like One?

Grammarly

Higher education institutions across the country are working to increase diversity, equity and inclusion initiatives to support all students on their campuses. To do so, they are cultivating programs and prioritizing teaching styles that acknowledge that every student is unique — and enters higher education with different needs, abilities, resources and lived experiences.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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SEO Copywriting: Your Guide to Content Marketing Success

BKA Content

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business. However, many business owners and marketers treat these as two separate functions.

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How to Paraphrase in 5 Simple Steps (Without Plagiarizing)

ProWritingAid

Have you ever wondered how to paraphrase and what it really means to put something in your own words? Follow our five steps for paraphrasing success.

IT 59
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Optimizing Social Media Content: Which Platforms Are the Best to Optimize and How?

Express Writers

There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you navigate social media algorithms to get your content noticed. That’s where optimizing social media content comes into play.

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25 Synonyms for Written

ProWritingAid

It’s better to use a strong synonym than to use the same word too many times, particularly words about writing. If you need a synonym for written, here are 25 to choose from!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Free Copyediting Training TODAY at noon ET

AWAI

Free Copyediting Training TODAY at noon ET

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Copyediting presentation is live NOW

AWAI

Copyediting presentation is live NOW

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