Nick Ursborne

JANUARY 16, 2023

I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy. I’ve been using it as a brainstorming buddy and an information-cruncher. As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website. I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while.

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Freelance Copywriter Copywriting Copy 248

Freelance Magic

JANUARY 16, 2023

At any given time, I’m juggling way more than a handful of clients. Right now, I have 10 recurring monthly clients, and 3 I do ad-hoc work for. I admit, it *does* seem like I do a lot of work. I know a lot of freelancers who only write one or two pieces a week, and that’s totally cool too. There’s no one-size-fits-all. But I’ve been doing this for 8 years now (my freelance anniversary is coming up this month!

Management 147

Management Freelance Ads Projects 147

Susan Greene

JANUARY 16, 2023

Hey Susan, I’m dealing with an issue as a copywriter that I never expected, and I’m not sure what to do. Hoping you can give me some advice. A client contacted me through my website last month about writing beauty articles, one of my favorite subject areas. He agreed to my rate and timeline, and the first few articles went great. Then, he decided he’d rather have me outline the articles, farm them out to cheaper writers, and have me edit.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Blogging From Paradise

JANUARY 16, 2023

I felt an intuitive nudge to ask fellow bloggers to tweet me a link to their blogs. Any fellow bloggers out there? Tweet […].

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Blog Blogging Blogger 133

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

JANUARY 16, 2023

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel.

Content Marketing 101

Content Marketing Marketing Content Education 101

Grammarly

JANUARY 16, 2023

Wouldn’t it be great if every time we sat down to write, we knew exactly what to say and how to say it? Unfortunately, there are times when our brains need a few tries before they can organize our words clearly and succinctly. Sometimes our first, second, and even third drafts are full of unnecessary phrases, sentences, and tangents. This excessive use of language is called circumlocution.

Food 90

Food Writer Writing Communication 90

Freelance Writing Jobs

JANUARY 16, 2023

So you’re enjoying the awesome perks associated with being a freelancer — you make your own hours and are your own boss. However, the downside is that since you are independent and lack the backing of a regular company and a regular paycheck, you need to ensure that you keep your finances in check. To do so, you will need to budget, plan ahead, and make the right moves to create a financial safety net should your work dry up.

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Finance Freelance Insurance Healthcare 52

Ahrefs

JANUARY 16, 2023

An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But it also comes with its challenges.

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IT Marketing 78

Grammar Underground

JANUARY 16, 2023

Should you capitalize "captain," "president," or "chief executive"? If you don't have time to check a style guide, follow this rule: when in doubt, don't. The post When to Capitalize People's Titles first appeared on Grammar Underground with June Casagrande.

Copy 52

Copy Post 52

The Subversive Copy Editor

JANUARY 16, 2023

In the writers’ groups where I hang out online, these queries are evergreen: How do I know if I need a copyeditor  before  I submit my work to an agent or editor? How do I find a good copyeditor? How much does copyediting cost? The replies and comments are typically so head-spinning in their range and variety that no one could blame writers for being confused.

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Proofreader Writer Editorial Publisher 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammar Underground

JANUARY 16, 2023

I think I speak for a lot of editors when I say: Bad grammar doesn't bother us as much as you'd think. Everyone makes grammar mistakes. Instead, we have our own unique peeves, many of them based on the errors professional writers make over and over and over. Here are a few of mine. Quotations that haven’t been set up properly. “‘They are the finest educators in the country,’ said John Doe, president of the education association, speaking of Barb Taylor’s team.

Education 52

Education Writer Text Copy 52

AWAI

JANUARY 16, 2023

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, hit the goal conversation from a totally new perspective and show you how many goals are not goals after all – but rather outcomes. And then teach you how to set goals that drive real action … so you achieve the outcomes you desire this year.

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Neil Patel

JANUARY 16, 2023

The Software as a Service (SaaS) industry has grown from $31.5 billion to an estimated $171.9 billion in just seven years. That’s 5x growth, and it’s only expected to continue. So how can SaaS site owners and marketing teams hope to compete in this ever-expanding industry? According to our data, the answer is a solid link building strategy. Link building is an important Search Engine Optimization (SEO) technique that many companies overlook.

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IT Search Engine Optimization Text Keywords 77

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. But with so many marketing channels and mediums to choose from it can be overwhelming to come up with a killer campaign idea. Don’t worry, we got you covered.

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Content Marketing Marketing Content Social Media 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

The Hoth

JANUARY 16, 2023

There’s no doubt that SEO is one of the most effective digital marketing channels out there today. . The proof? Paid and organic search are the two most dominant sources of traffic online, with both accounting for 68% of trackable website traffic. . Beyond that, there’s a ton of value in securing a top-ranked spot on Google (#5 or above). That’s because the first 5 organic Google search results account for 67.6% of all clicks. .

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Keywords SEO Engineering Text 119

Brafton

JANUARY 16, 2023

Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.

Content 89

Content Content Creation 89