Content Marketing Institute

APRIL 8, 2022

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.

Management 110

Management Content Content Marketing Marketing 110

The Write Life

APRIL 8, 2022

It’s one thing to write about another world or a certain topic, but it’s another thing to write about yourself. Although tons of writers excel at their craft, when it comes time to sit down and talk about their experience or what they do, they get stuck. A quality About M e summarizes who you are and conveys the essential information about your career.

Writing 69

Writing Freelance Keywords Writer 69

Freelance Writing Jobs

APRIL 8, 2022

What is freelance success to you? How do you measure freelance success? If you’re a freelance writer, chances are that you may never have considered concepts such as KPIs (Key Performance Indicators) before you started. Perhaps your inspiration for this career first sprouted from reading Shakespeare’s Othello in high school, or maybe you saw how a well-written speech could change hearts and minds.

Freelance 52

Freelance Writer Search Engine Optimization Portfolio 52

Freelance Writing Jobs

APRIL 8, 2022

What is freelance success to you? How do you measure freelance success? If you’re a freelance writer, chances are that you may never have considered concepts such as KPIs (Key Performance Indicators) before you started. Perhaps your inspiration for this career first sprouted from reading Shakespeare’s Othello in high school, or maybe you saw how a well-written speech could change hearts and minds.

Freelance 52

Freelance Writer Search Engine Optimization Portfolio 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement