Wed.Apr 23, 2025

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How To Make A Blog Post The Right Way

BKA Content

Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.

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Why We Partnered with the Best Editors — and Then Trained Them on AI

Contently

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?

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The Long-Form Content Illusion: Why Longer Content Isn’t Better

Ahrefs

You might even have seen it for yourself.

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Links of Interest: April 23, 2025

Jane Friedman

The latest in traditional publishing, bookselling & distribution, legal issues, culture & politics, and AI. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How To Check Your Competitors’ Google Ads Keywords

BKA Content

Understanding how to check your competitors Google Ads keywords can help you discover valuable opportunities to optimize your own strategy. If youre looking to level up your paid ads game, use this simple guide to help you analyze competitor keywords and improve your Google Ads performance. How To Find Competitors’ Google Ads Keywords Figuring out your competitors Google Ads keyword strategy starts with finding the right analysis tools and research.

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Christian writers conference expands to Southern California

Jane Friedman

The West Coast Christian Writers conference will take place in Fullerton, California later this year. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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On the List: The Win-Win Workplace by Angela Jackson

Jane Friedman

InThe Win-Win Workplace, the key to driving equity and skyrocketing profits is simple: hand over control to your workers. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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New agent at Unter Agency

Jane Friedman

Middle-grade novelist Krista Van Dolzer has joined the Unter Agency and is accepting queries for middle grade, YA, and adult nonfiction. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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New online marketplace for comics distribution

Jane Friedman

Austin-based startup PanelFly allows comics publishers to handle their own shipping through third-party providers or in-house fulfillment. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Manage Your To-Do List with Todoist

Jane Friedman

Todays post is by Saya Hillman of Mac & Cheese Productions. Do you struggle to stay on top of all the things that come with being an adult? Do you experience anxiety, overwhelm, frustration, paralysis, or feelings of failure related to managing life? If youre human, yes, yes you do. Adulting is A. LOT. Mundane. Expansive. Never-ending. Unfortunately, I dont have pixie dust to sprinkle to disappear taxes, drivers license renewals, and grout cleaning.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.