Tue.Jan 17, 2023

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How a Bestselling Author Revises One Sentence: A Lesson in Vivid Writing

Enchanting Marketing

Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?

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How a Mentorship Program Can Help Both Mentors and Mentees

Content Marketing Institute

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.

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Single vs. Double Quotation Marks

Grammarly

In American English, we use double quotation marks ( “ ” ) in most situations and single quotation marks ( ‘ ’ ) only for quotes within quotes or certain titles within quotes. In other words, double quotation marks are usually correct, although using single versus double quotation marks in England is a little different. But the question remains: When exactly do you use double quotation marks, and when do you use single quotation marks?

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How to Use Google Trends for Content Marketing & SEO

Express Writers

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience. This is where online tools like Google Trends come in handy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Best Practices for Fact-Checking AI-Generated Content

Contently

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Where you see an innocuous sentence, they see words and phrases rife with assumptions, historical references, cliche, or some other anti-fact issue. Few content teams have someone with such a keen eye for facts.

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How to Do a SERP Analysis

Ahrefs

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze a SERP to see if it’s crackable. Let’s get started.

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Blog Outsourcing: Should You Hire A Ghost Writer?

The Hoth

Outsourcing has been gaining popularity over the past few years. In fact, more than 44% of business owners now say that they are more likely to outsource than they were just five years ago. . Small businesses often outsource jobs like accounting, human resources, payroll, and many more projects to stay on budget. . Actually, freeing up resources to be able to focus on core businesses is the most widely cited reason for outsourcing. .

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NEW PROGRAM ANNOUNCEMENT: How to Become a Professional White Paper Writer

AWAI

AWAI is thrilled to offer the ultimate, affordable “soup to nuts” program on one of the most lucrative writing opportunities anywhere!

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Resume for an SEO Specialist

Ahrefs

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along. Let’s start by entering your basic details.

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The 5 Most Effective B2B Copywriting Strategies

Copywriter Collective

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. The majority of content marketing tactics are still built on the power of words. B2B copywriters simplify content so that busy professionals can quickly and easily understand it. These professionals have little time to read lengthy emails or other messages.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Quora Ads: Over $200K Spent. Here’s What I Learned

Ahrefs

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it.

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Paid-Writing Opportunity Almost Gone

AWAI

A guide to starting a freelance writing career in just three hours.

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How to Start an E-commerce Business (9 Steps to Success)

Ahrefs

Hear me out. There is a big difference between setting up an online store and launching a successful e-commerce business.

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The Key Value That Makes Retreats Magical

Jane Friedman

Photo by Kyle Glenn on Unsplash. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Saturday, Feb. 4 for the online workshop Create Live or Virtual Retreats That Sell. Three times a year, I get to spend time with great people in amazing destinations, teaching what I love to see learned. Two more times, I lead virtual retreats, with everyone in their own space, yet somehow deeply connected to each other and their work.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.