What is a Content Marketing Specialist? How Do They Help Your Business?
Shorthand Content Marketing
MAY 8, 2022
Content marketing is far from a new strategy. In fact, it has been around for more than 250 years. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Almanacks were a very popular type of book in the colonial American times.
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