David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Content Marketing Institute
JUNE 13, 2022
People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing.
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The Subversive Copy Editor
JUNE 13, 2022
Although some believe that the subjunctive mood in English is dying, many of us use it all the time, whether we know it or not. And that means the subjunctive is right for fiction, even in the mouth of a character who wouldn’t know a subjunctive from a subplot. The Chicago Way. CMOS 5.123 and 5.124 explain that the subjunctive mood “expresses an action or state as doubtful, imagined, desired, conditional, hypothetical, or otherwise contrary to fact.
Grammar Underground
JUNE 13, 2022
Sometimes when we form questions, a word appears out of nowhere: the word “do.” Grammarians call it a dummy operator. Here's what you need to know. The post Do You Know About Dummy Operators? first appeared on Grammar Underground with June Casagrande.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Powered
JUNE 13, 2022
There are two kinds of FAQs you find online. 1. The first kind is a simple FAQ, something like these. These often help centers, with lots of common questions people ask, helpful information provided, and documentation for all topics. These are great, but I don't generally consider them to be part of content marketing. These pages aren't blog posts you can promote, and while they're helpful evergreen content, they're usually explicitly related to the site in question or its services. 2.
Grammar Underground
JUNE 13, 2022
One of the biggest problems I see in marketing pieces I edit isn’t subject-verb agreement or apostrophe abuse or “forego” in place of “forgo.” It’s empty sentences. Marketing copy is especially prone to empty sentences. The writer is trying to convince you to buy something. But he can’t say, “Just buy this thing.” He must build a case — show you why some product or service or idea is worth your money or time.
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