Tue.Nov 26, 2024

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.

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6 Things To Do With Old Blog Content

Blogging Wizard

Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.

Blog 166
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How to Rock Your Freelancer Portfolio When You’re Starting Out

Freelance Magic

This article was first published in May 2016. It was last updated November 27, 2024. There’s nothing more demoralising than finding the perfect job and then coming across the dreaded “please send you portfolio” line. I mean, it’s fine for seasoned freelancers who have a good stack of work behind them to send through. But what about those who have just started freelancing ?

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Local SEO for Small Businesses: A Complete Guide

BKA Content

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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From Lawn Care to National Impact: How AIIP Shaped My Success Story

AIIP

By June M. Boyle The Unexpected Opportunity Sometimes the most meaningful professional opportunities emerge from unexpected places. For me, it started with an interest in native plants and a spot on a mailing list. As an independent information professional typically serving corporate clients and management consultancies, I never imagined that reducing my lawn and adding… Read More » The post From Lawn Care to National Impact: How AIIP Shaped My Success Story appeared first on AIIP Connecti

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Who’s Winning off the Back of the Affiliate Publication Drops?

Ahrefs

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions.

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Building a Strong Personal Brand: The Complete Guide

Grammarly

In today’s competitive professional landscape, a personal brand is more than just a buzzword—it’s your unique digital fingerprint. Establishing a strong personal brand is crucial for professionals aiming to stand out, build credibility, and invite meaningful opportunities. You can enhance your professional identity and career trajectory by strategically sharing your skills, values, and voice.

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41 Top Visual Content Statistics For 2024 (Latest Data)

Adam Connell

Looking for the latest visual content statistics? I’ve got you covered. Visual content is any content that incorporates visual elements—i.e. images, videos, animations, infographics, and so on. In this post, I’ll be sharing the latest data about visual content. These stats will shed light on how marketers and brands are using visual content in their.

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Engage and Convert: SEO-Optimized Website Content

iWebContent

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers.

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How To Use Social Proof In Your Marketing (Beginner’s Guide)

Adam Connell

Social proof is one of the most powerful concepts in marketing. It’s the idea that as humans, we look at what other people are doing to inform our own opinions and decisions. For example, we’re much more likely to purchase a product if we know that many other people have already purchased that product. In.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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It’s Time to Update Your E-Commerce Content Marketing

Express Writers

AI has come a long way since it first debuted. From being nothing more than a bag of bolts to running a vast majority of our everyday lives, it seems unlikely that it will be taking a backseat to the future of technology. With some feeling reminiscent of the turn of the century when the internet put messengers out of jobs, it is understandable that there is an ever-growing pressure to “join in on the future.