Jane Friedman

MAY 5, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on May 11 for the online class Your Novel’s 4 Key Scenes. There are two fundamental modes in fictional storytelling: summary and scene. Summary is the storyteller’s voice —the one that leads us skillfully through the story, collapsing and condensing time as necessary in order leave out the irrelevant bits, and tell us what we need to know, in terms of backgr

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Storytelling Engagement Writing Post 117

Grammarly

MAY 5, 2023

Life doesn’t always go as planned. And when there’s a big disruption, it can become necessary to take time away from work. In this case, a leave of absence letter will be a key part of the process. It’s important to understand what the expectations are for this type of letter or email, so we’ll look at everything you need to know to handle this situation with as little stress as possible, including how to write a professional leave of absence letter.

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Writing Contractor Medical Proofreader 104

Content Marketing Institute

MAY 5, 2023

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?

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The Creative Penn

MAY 5, 2023

What is the AI-Assisted Artisan Author? How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? As generative AI development continues apace and new possibilities emerge every week, the focus of AI discussions in the author community has been centered around productivity gains and high-volume output; copyright, plagiarism and piracy; and the fear of losing the artistic human aspect of being an author.

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Creativity Publisher Publishing Publishing 75

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

MAY 5, 2023

As an engineering organization grows, infrastructure that was previously helpful can become a bottleneck. Grammarly built an in-house data lake and business intelligence (BI) layer solution called Gnar in 2015. By 2022, Gnar began to show signs of significant scalability issues. The volume, velocity, and variety of event-based analytical data at Grammarly produced by over 40 internal and external clients began to rapidly outpace Gnar’s capabilities.

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Architecture Engineering Utilities Projects 72

Publishing Trends

MAY 5, 2023

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How is TikTok ’s parent company, ByteDance, expanding into the publishing industry? Why have Hollywood writers gone on strike? What does IBM have to say about AI replacing the work force ?

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Publisher Publishing Publishing Blog Post 99

Fat Joe

MAY 5, 2023

(Updated for 2023!) Finding SEO clients in any consulting business is not always easy. Having 10+ years of experience running an SEO agency, we set out on a mission to find out how to get SEO clients consistently. These are the tried-and-tested methods we’ve used in over a decade in the industry to continuously secure new leads and scale our business.

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SEO Agency Lead Generation Education 105

Verblio

MAY 5, 2023

AI content isn’t the future, it’s already here. You may be drowning in “expert takes” from SMEs obviously built in ChatGPT, freelancers thinking they’ll sneak something by your AI detection system, or cold emails from one of the thousands of new AI tools being marketed to content folks today. Your LinkedIn feed is definitely AI all the time (except when it’s layoff porn).

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Content Architecture Keywords Content Marketing 52