Mon.Nov 14, 2022

article thumbnail

Compound Words: Open, Closed, or Hyphenated?

Grammarly

Compound words are when two or more words combine to form a new single word or a phrase that acts like a single word. There are three different types of compound words in grammar: open compound words with spaces between the words ( ice cream ), closed compound words with no spaces ( firefighter ), and hyphenated compound words ( up-to-date ). While compound words are a part of everyday communication, figuring out whether to use spaces, hyphens, or neither can get confusing.

article thumbnail

Why Prologues Get a Bad Rap

Jane Friedman

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Nov. 30, for the online class Powerful Prologues. “Always avoid prologues!”. “Agents hate prologues.”. “Readers won’t read a prologue.”. The advice in the writerly ether concerning prologues is vast and … well, not varied. Most of it revolves around telling authors simply, “Don’t.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 79 Best Marketing Articles of 2022 (So Far)

Ahrefs

Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a property site from zero to 300-400 clicks per day.

Marketing 109
article thumbnail

Best Historical Fiction Books of All Time: Top 55 Must-Read Novels

ProWritingAid

Reading a fantastic historical novel can feel like traveling back to a different time period. Here are our picks for the 55 best historical fiction books of all time.

105
105
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

How to Do Keyword Optimization for SEO (3 Steps)

Ahrefs

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing content for any keyword.

Keywords 104
article thumbnail

SEO vs. PPC: Where Should CMOs Invest in a Recession?

Intergrowth

We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”.

SEO 100

More Trending

article thumbnail

The Dos and Don’ts of Holiday Marketing Etiquette

ContentWriters

Holiday marketing campaigns can be fun yet stressful. The biggest shopping season comes with constant deadlines making it easy to forget marketing etiquette. Don’t worry! We’ve got your back with our list of holiday marketing etiquette dos and don’ts. Below you’ll find many useful tips to make your holiday marketing campaigns stand out, generate goodwill, and deliver your message.

article thumbnail

7 ways to write beautiful prose

The Write Life

Writing beautiful prose isn’t something every writer nails in the beginning. It usually takes tons of intentional practice! Strong prose often reads like poetry. The term “purple prose” refers to writing that might be a bit too flowery. That’s not always a bad thing—lots of readers and writers love flowery prose. It’s up to the author to decide the balance between beauty and readability in their own work.

Prose 96
article thumbnail

How To Make Thought Leadership Content Thoughtful and Leading

Content Marketing Institute

Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.

Content 98
article thumbnail

Do Minimalist Website Designs Help or Hurt Your SEO?

Neil Patel

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine optimization requires ample content for optimization.

Website 77
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

How to Be a Great Mentor

Blogtrepreneur

There are many good reasons to be a mentor to a young person who is interested in a business career. If you had a good mentor yourself, this is an excellent way to pay it forward. It’s also a good way to develop some of your own leadership and interpersonal skills. Unfortunately, most requests to mentor aren’t accompanied by a how-to manual, so how can you make sure that you’re giving your mentee the best you have to offer?

article thumbnail

Thru vs Through: What's the Difference?

ProWritingAid

Through is a preposition that refers to movement from one side to another. Thru is an alternate spelling for through. Learn how to use thru vs through in your writing.

Writing 59
article thumbnail

What To Look For in SEO Copywriting Services

BKA Content

What To Look For in SEO Copywriting Services. Finding just the right website copywriting services is a multi-step process. Once you’ve made the decision to work with a professional copywriter, you may be anxious to get started. We get it. However, remember that the content you pay for is the content that will represent your brand. Great content says you care.

article thumbnail

Action Verbs (Not to Be Confused with Active Voice)

Grammar Underground

When you want to hold your reader's attention, action-oriented verbs are often better than verbs that contain no action. The post Action Verbs (Not to Be Confused with Active Voice) first appeared on Grammar Underground with June Casagrande.

Copy 52
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Where To Find A Legal Content Writer

BKA Content

Where To Find A Legal Content Writer. According to the National Law Review, 38% of individuals who need legal services begin their search for an attorney online. Less than one-third of survey respondents would seek referrals from friends and family, and just 4% would rely on the yellow pages. A whopping 96% of individuals who need legal advice turn to search engines.

article thumbnail

When comma rules collide

Grammar Underground

Which of the following sentences is punctuated correctly? Look for fresh basil at your local grocery store, and, if it isn’t available, tell the staff to stock up. Look for fresh basil at your local grocery store and, if it isn’t available, tell the staff to stock up. Look for fresh basil at your local grocery store and if it isn’t available, tell the staff to stock up.

IT 52
article thumbnail

Monday Morning Jumpstart: Building Trust with Writing Clients

AWAI

In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI’s Director of Training, Jade Trueblood, walk you through a 3-part trust model that will help you land good clients and build trust over time.

Writing 45