Tue.Mar 07, 2023

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What Is Good Writing?

Enchanting Marketing

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?

Writing 277
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New Release Spotlight: Kaitlin B. Curtice

Rachelle Gardner

Happy release day to author Kaitlin B. Curtice as this beautiful book hits the shelves! Katilin’s poetry and stories speak to the soul. Her stirring call to action fills my heart with the courage for resistance. Her approach to belonging and connecting with self and others through everyday practices is exactly what we need in these fraught times! The stunning cover art is by Morning Star Designs , a mixed French-First Nations artist.

Post 130
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Why a WordPress Site Blog is an Author’s Best Friend

Melanie Saxton

Do you have a WordPress site blog? I certainly hope so. The value that WordPress websites bring to authors is immense, especially in the art and science of blogging. I might be a bit biased, considering my website is WordPress (developed by SuburbanBuzz.com ). As an author myself, as well as a book editor, ghostwriter, and literary marketer, I’m not sure how I could reach local, national, and international clients without the power of a WordPress blog!

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8 Best Grammar Checkers (2023): Grammarly, Ginger, & More

Smart Blogger

Looking for the best grammar checker in 2023? If not, you should be. After all the work you put into your writing, one grammar error — one simple, stupid error — can undermine it all. That’s why smart freelance writers , marketers, and students use grammar checking software to keep their writing as professional, SEO-friendly, and error-free as possible.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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To Give It Away or Not to Give It Away

Jane Friedman

Photo by Don Agnello on Unsplash Today’s post is by author and editor Kim Catanzarite ( @kimcanrite ). Her third book, Bright Blue Planet , publishes this month. Before I get started, it’s only fair to reveal that I am a self-published author who gives her first-in-series away from time to time. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue.

IT 109
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Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]

Content Marketing Institute

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead.

Content 111

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Active Versus Passive Voice: The #1 Way To Use Voice To Empower Your Writing

Make a Living Writing

One of the crucial elements of your writing journey is understanding active versus passive voice. Writes with strong writing often write in active voice. Proactive heroes, protagonists who take charge, and our favorite characters often demonstrate active tendencies. On the other hand, passive voice is sometimes used both accidentally and intentionally.

Writing 102
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A Fun, Lucrative Way to Get Paid Writing Books

AWAI

Earn top dollar for your writing skills when you help busy executives, thought leaders, and celebrities tell their stories. Here’s how to get into ghostwriting and set yourself up for lucrative paydays.

Writing 105
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We are AIIP: I’m a Competitive Intelligence Consultant

AIIP

By Tanya Humphrey In your bio, you describe yourself as a Competitive Intelligence Consultant. Briefly, what is competitive intelligence (CI), and what does a CI consultant do? CI involves gathering and analyzing information about a company’s industry, business environment, competitors, and products, with the goal of having the findings direct its future strategy.

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Content Marketer for Hire—Why Marketers Are Prioritizing Talent

Contently

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What you need to know about surety bonds and whether you need one

Freelance Union

As a small business owner, you may have heard the term ‘surety bond,’ or you may have heard other businesses describe themselves as ‘bonded and insured.’ But what does it mean to be ‘bonded,’ and how do you know if your business needs a surety bond? Here’s what you need to know about what a surety bond is and whether or not you need one.

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5 Questions With Kevin Indig

Ahrefs

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!

SEO 85
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Do You Feel Like a Blogging Underdog Right Now?

Blogging From Paradise

Sometimes, it feels like the entire world is against you as a blogger. Do you feel like a blogging underdog right now?

Blog 99
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5 Small Business Marketing Ideas to Try in 2023

Shorthand Content Marketing

If you’ve just started a small business, the hardest challenge you face is getting potential customers to notice you. Unless you are launching a new invention, most likely, you are entering into a market that already has competitors. How do you stand out from your competitors when doing marketing for a small business? How do you attract new customers without spending thousands a month of advertising?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Copywriting for E-commerce: How to Write Compelling Product Descriptions for Online Shoppers

Copywriter Collective

Product descriptions are marketing copy that explains what a product is and why it’s worth purchasing. The goal is to provide customers with essential information about the product’s features and benefits, compelling them to make a purchase. However, a common mistake that entrepreneurs and marketers make is writing product descriptions that are too basic and failing to sell the product to actual people who are shopping online.

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Spiders, Crawlers, Robots, and Bots — Why Blogging Matters

Melanie Saxton

Blogging matters most when you are selling products or services. Certainly, some people blog for pleasure, perhaps to post photos of their world travels, share tips about gardening, or highlight favorite recipes. It’s fun, recreational, and educational. However, business blogging is a different animal altogether. This type of blogging harnesses the power of the internet and requires technical know-how in addition to storytelling skillsets and marketing abilities.

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ChatGPT for SEO: 10 Effective Ways to Use It

Neil Patel

ChatGPT took the internet by storm at the end of 2022, and its creator, OpenAI, already expects it to generate more than $200 million in revenue by the end of 2023 and hit $1 billion in 2024. Everyone is learning the endless possibilities that AI enables for digital marketing in general; and in the realm of SEO, there are some exciting potential uses.

SEO 104
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72 Clever Creative Writing Prompts (+ 6 Brainy Bonus Tips)

Smart Blogger

I bet you just asked Google to search for creative writing prompts. Or was it writing ideas? Short story ideas? Or maybe writer’s block? Boy, are you stuck! But don’t worry. It doesn’t matter if you’re halfway through writing a book, sweating over social media posts, or journaling about your own life, all writers get stuck for creative ideas sometimes.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Iambic Pentameter: Definition and Examples

Grammarly

You’ve probably heard of William Shakespeare, that olde English fellow, the famed poet often referred to as the father of our modern language. While reading Shakespeare can sometimes feel awkward because of the elaborate vocabulary, there is something undeniably rhythmic about the writing. That rhythm is called iambic pentameter , and it’s a classic pattern in poetry that is still used today.

Prose 116
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What Should Your Content Marketing Budget Be?

Express Writers

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads. However, compared to its benefits, knowing how much your content marketing budget should be is often harder to pinpoint.

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How To White Label SEO Content Writing Services

BKA Content

How To White Label SEO Content Writing Services If you are an SEO agency or digital marketer, you already understand the importance of SEO content writing. However, most digital marketing agencies and enterprise companies have major problems when it comes to creating content consistently. They also may have a hard time doing enough content writing to move the needle on the SERPs for themselves or their clients.

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E-E-A-T: What This New Google Update Means for Your Rankings

The Hoth

The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T. SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It stood for expertise, authoritativeness, and trustworthiness, and those three factors were the guiding principles of all SEO (search engine optimization) tactics.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.