Fri.Apr 28, 2023

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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

Content Marketing Institute

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.

Brand 133
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Social Proof: 5 new studies that prove its continued persuasive power

Copyhackers

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof. The post Social Proof: 5 new studies that prove its continued persuasive power appeared first on Copywriting for startups and marketers.

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10 Tips to Be a Social Blogger

Blogging From Paradise

(Updated 4/28/2023) I used to be painfully shy. But I made a few realizations over the years. Social bloggers are connected bloggers.

Blogger 138
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AI Content Platforms Faceoff: ChatGPT vs Content at Scale

Content Hacker

By now, you’ve probably tried your hand at a few AI content platforms. Sure, everyone is talking about ChatGPT, but have you tried the other tools on the market? (LOTS of them are out there, and more are emerging by the day. It can get overwhelming. ) With this ever-growing array of tools at our fingertips, it can be challenging to find the gems, let alone choose the right solution for your needs.

Content 98
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write a Great Graduation Card

Grammarly

Graduation is an exciting time in life—a chance to look back on the path that led to this academic achievement, and to anticipate the promise of all that’s yet to come. If you know someone who has a high school, college, or graduate school graduation coming up, a well-written graduation card can provide encouragement, offer words of wisdom, or convey how proud you are of their accomplishment.

Writing 111
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7 Ways To Use Consistent Blogging To Get Customers

BKA Content

7 Ways To Use Consistent Blogging To Get Customers As a business or business manager, you likely have found yourself wondering how to get customers and what you can do to strengthen the connections you already share with current customers. Increasing your customer base may feel overwhelming, though, if you don’t have the right tools and information to help guide you.

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The Benefits of Hiring a Professional Editors for Your Writing Projects

Copywriter Collective

Are you struggling with writing projects? Whether it’s an important document, an article, or a book, producing quality content can be challenging. The process can be time-consuming and mentally draining, leaving you feeling overwhelmed and uncertain about the final product. Bring in the professional editors… But did you know that hiring a professional editor can make a significant difference in the quality of your writing and your overall experience as a writer?

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Social Proof: 5 new studies that prove its continued persuasive power

Copyhackers

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof. The post Social Proof: 5 new studies that prove its continued persuasive power appeared first on Copywriting for startups and marketers.

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Should You Turn Your Garage into an Apartment? Maybe…

Blogtrepreneur

No matter how the housing market fluctuates, one thing remains the same: people want good deals and are willing to live in a small space to save money. With that said, you might be wondering if you should turn your garage into an apartment. Many people do it, and it seems like a great way to earn some extra income if you don’t mind having a tenant living on your property.

Medical 52
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12 Reasons To Invest in Article Writing Services

BKA Content

12 Reasons To Invest in Article Writing Services Of all the business responsibilities to outsource, most experts can agree that article content creation tops the list. You need content to compete online for search engine rankings, and a lot of it. Unfortunately, to create even just a single article that performs well, you need to dedicate about four hours to article writing efforts.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Windows Can Give You More Than A Better View

Blogtrepreneur

The double glazing industry has often been the butt of jokes, and has long suffered from a poor reputation. The industry probably didn’t do itself any favours during the early days of the eighties and nineties, when cold calling and hard selling tactics produced a number of bad news stories. However, in the UK alone, the fenestration industry is worth £4.6 billion, and $12.4 billion in the USA, and with the supply of housing such a contentious issue, there is still ample growth opportunities fo

Retail 52
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10 Times SEO Has “Died” (But It Still Isn’t Dead!)

Fat Joe

What does SEO have in common with memes and the Turritopsis dohrnii jellyfish? We’ll give you a few seconds to think about it… The answer is that these two things just won’t die. No matter how many times technology, trends, or changing habits try to kill it, SEO’s survival is as persistent as a rabid whack-a-mole. Famously, cats have nine lives.

SEO 52
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Why Your Investment in SEO Blog Writing Isn’t Paying Off

BKA Content

Why Your Investment in SEO Blog Writing Isn’t Paying Off So, you invested in SEO blog writing services and a stunning website, and you routinely post to social media, but you haven’t seen any substantial results. What gives? If content marketing were as easy as writing a few blog posts for SEO and sharing a couple of memes on Facebook, everyone would excel at it.

SEO 52