Content Marketing Institute

JANUARY 10, 2022

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.

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SEO Engineering Content Marketing Marketing 140

David Meerman Scott

JANUARY 10, 2022

My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.

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Grammar Underground

JANUARY 10, 2022

Flat adverbs, which drop their "ly" endings, are actually fine — especially if they're already listed as adverbs in the dictionary. The post Drive Slow? first appeared on Grammar Underground with June Casagrande.

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Neil Patel

JANUARY 10, 2022

Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.

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Website Architecture Promotion Projects 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammar Underground

JANUARY 10, 2022

The new year is here. What better time to learn how to write New Year’s, as well as Presidents Day, Mother’s Day and a full 12 months’ worth of hard-to-write holidays? Here’s your guide to navigating the apostrophes, plurals and capitalization of holidays in 2022. New Year’s/New Year/new year. When you’re talking about the holiday, New Year, always start with capital letters.

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Writing Government Publisher Publishing 40

Kayleigh Moore

JANUARY 10, 2022

If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. There are many questions to be answered, such as: Where do you start? How do you decide on what kind of content to publish? Should you write it in-house, or outsource the work? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend.

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Content Blog Blogging Content Creation 130