Thu.Oct 27, 2022

article thumbnail

New Release Spotlight: G. Scott Morris

Rachelle Gardner

Congratulations to G. Scott Morris on the release of Care: How People of Faith Can Respond to Our Broken Health System! Our health system doesn’t work for the most vulnerable. This book addresses how people of faith can respond with concrete action to demonstrate God’s love and effect real change. This book calls readers to awareness, action, and advocacy.

Post 130
article thumbnail

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

CopyBlogger

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.

Marketing 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Content Marketing Institute

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

article thumbnail

What is the Difference between Paid Search and Organic SEO?

ContentWriters

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

How to Write a Horror Story

Grammarly

Sometimes it’s fun to be frightened. A scary story can get us out of our routine thoughts and tasks and send us into the unknown—full of omens, strange characters, and dark magic. Horror stories guarantee that something bad will happen; we just don’t know when or how until it’s too late to turn back. If you’re someone who likes getting a shiver down the spine, and you’ve got a scary story you want to share with others, maybe it’s time for you to write your own terrifying narrative.

Writing 104
article thumbnail

The Only 2 Free SEO Audit Tools You Need

Ahrefs

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for.

SEO 103

More Trending

article thumbnail

What Are Google Search Essentials? An Introduction to Google’s New SEO Guidelines

Constant Content

You won’t find Google’s Webmaster Guidelines when browsing its Search Central platform anymore. In October 2022, Google replaced them with a new set of search engine optimization (SEO) rules and requirements known as Google Search Essentials. What are Search Essentials exactly, and how do they differ from the search engine’s previous Webmaster Guidelines?

SEO 52
article thumbnail

13+ Unique Selling Proposition Examples (& Why They Convert)

Smart Blogger

Today, we’ll explore 14 simple (but oh-so-effective) unique selling proposition examples. Now, each one of these USP examples holds a mini-lesson for greatness. And with these lessons, you’ll be able to uncover your service’s unique strengths, identify gaps in your competition, and discover the precise angle to use when you develop your own unique selling proposition.

article thumbnail

The Secret Sauce to Being a Good Writer

Jane Friedman

Photo by Nong V on Unsplash. Today’s post is by author and editor Michael Mohr. Honestly, the No. 1 thing is: Ignore 99.999% of the industry fluff you hear about online. (Yes, I’m aware of the irony I am demonstrating here.) It’s not that people online are trying to fool you on purpose, necessarily, but rather that they all have their own agenda. (And, frankly, bottom lines.).

Writer 92