Rachelle Gardner

JANUARY 18, 2022

Congratulations and happy release day to Candice Marie Benbow! Candice BRINGS IT with her essays on a progressive Christian faith that incorporates activism, feminism, and radical authenticity. Author Brittney Cooper says, “Candice Marie Benbow is a once-in-a-generation theologian, the kind who, having ground dogma into dust with the fine point of a stiletto, leads us into the wide-open spaces of faith.”.

IT 130

IT Post 130

Neil Patel

JANUARY 18, 2022

Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to engage with your audience and generate leads for your business.

Blog Post 145

Blog Post Persuasion Post Writing 145

David Meerman Scott

JANUARY 18, 2022

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

Communication 137

Communication Marketing 137

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.

Content Marketing 136

Content Marketing Marketing Content Engagement 136

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions.

Landing Page 109

Landing Page Digital Marketing Script Text 109

Honey Copy

JANUARY 18, 2022

Early last week I was in New York doing some writing for a company that helps other companies spot cluster-f s before said cluster-f s become costly. It’s a bit more complicated than this but that’s all you need to know for the purpose of this writing. The founder of the company is thirty-two years old and while I don’t know how much he’s worth, I do know that his company raised $1 billion in funding earlier this year.

Creativity 64

Creativity Sales Audience Writing 64