Rachelle Gardner

MAY 3, 2022

Happy book release to Kirsten Watson ! As a mom of seven kids, wife of a professional athlete and cohost of a popular podcast, Kirsten is often asked by other women, “How do you do it?” They see her with her hands full and wonder, What keeps her going—and smiling—with everything she’s juggling? Kirsten’s answer begins with a simple first step: take a breath.

IT 130

IT Post 130

Content Marketing Institute

MAY 3, 2022

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.

Management 109

Management Marketing IT 109

David Meerman Scott

MAY 3, 2022

I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.

Publisher 80

Publisher Publishing Publishing Marketing 80

iWebContent

MAY 3, 2022

The longer you can keep people on your website, the greater the chances are of them becoming a customer. But what really keeps them interested in a website? Too many people think color schemes, themes, and other fancy features are most important. In reality, those things are just a bonus and it’s actually the content itself that keeps them interested.

Website 52

Website Content Content Writer Writer 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement