Content Marketing Institute

JANUARY 3, 2022

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 3, 2022

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

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ThemeIsle

JANUARY 3, 2022

If you want to improve the user experience on your website, you’re not alone. An easy-to-use site can mean higher traffic and happier visitors. However, deciding how to design your site for the smoothest possible experience can be tricky. The post Improve User Experience: 7 Ways to Make Your Site More Engaging appeared first on Themeisle Blog.

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Grammar Underground

JANUARY 3, 2022

The negative "couldn't" is the logical and traditional choice in this expression, but "I could care less" isn't necessarily wrong. The post I Could Care Less? first appeared on Grammar Underground with June Casagrande.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammar Underground

JANUARY 3, 2022

The expression "to pawn off" comes up a lot, including in published writing like a Los Angeles Times article some years back about about mooncakes — small, dense cakes filled with things like red bean paste or cheesecake. Apparently, mooncakes are like China's equivalent of our fruitcakes because they are a lot more popular with givers than with recipients.

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