Mon.Sep 19, 2022

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10 Steps To Optimize Images for SEO

Content Marketing Institute

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.

SEO 108
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Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz

“You should add some more narrative to your articles,” my editor said in our regular catch-up. “Sure,” I answered. “I’ll write a fictional story for one of my clients.” The next day, I found my meeting notes, that goal, and a blank screen in front of me. “A fictional story for a customer? What was I thinking?

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Blogger’s Guide: How to Start a Successful YouTube Channel

Blog Tyrant

Do you want to start a YouTube channel for your blog? YouTube is a great way to promote your blog or brand. Plus, you can monetize it to turn your passion into a full-time career. The post Blogger’s Guide: How to Start a Successful YouTube Channel appeared first on Blog Tyrant.

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Well-paying but Good-looking?

Grammar Underground

Why is "well" correct in "well-paying" but "good" is correct in "good-looking"? It's the grammar. The post Well-paying but Good-looking? first appeared on Grammar Underground with June Casagrande.

IT 40
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy.

Copy 130
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To go boldly? Good news about the so-called 'split infinitive'

Grammar Underground

Reader Don in Los Angeles County wrote recently with a question about a well-known grammar issue called a “split infinitive.”. “I learned about them 50 years ago and I am somewhat sensitive about them still,” Don writes. “I always see them in everyday writing in The Times and other media. Are they now considered OK to use?”. The short answer is yes, split infinitives are OK to use.

Media 40