Tue.Oct 25, 2022

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Having Difficult Conversations with Clients

AIIP

By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More » The post Having Difficult Conversations with Clients appeared first on AIIP Connections Blog.

Blog 158
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Why Marketers Need Content Editors

CopyBlogger

If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.

Marketing 138
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How to Start a Successful Blog in 2023 in 20 Steps

Neal Schaffer

Starting a blog in 2023 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised by this, but people do read blogs even today – and blogging can be quite successful. Hence, here’s how to start a blog in 2023 in 20 easy steps. Before You Begin Blogging The first steps are things you want to think about before you begin your blogging journey. 1.

Blog 105
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A Simple SEO Guide for Successful Event Marketing

Ahrefs

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting.

SEO 100
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Content Transformation with Julia McCoy: E35 – How to Start Blogging from Scratch

Content Hacker

In today’s podcast episode, I run through the basics and fundamentals of how blogging works to grow your business — and how to start blogging from scratch. Never treat blogging as a stab in the dark. Getting started is half the battle — and more content does equal more leads! However, you need a strategy, preferably backed by SEO, to see your blog bring in leads and revenue.

Blog 98
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How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Content Marketing Institute

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.

More Trending

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What is Evergreen Content and How to Use it to Build Your Brand

Express Writers

When building your brand’s online presence, content is crucial. For many, that means a focus on blogging. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. Research states that 56% of marketers who leverage blogging feel it’s effective. 10% even said it generates the highest return on investment for their brand.

Brand 72
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How to Start a Successful Blog in 2024 in 20 Steps

Neal Schaffer

Starting a blog in 2024 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised by this, but people do read blogs even today – and blogging can be quite successful. Hence, here’s how to start a blog in 2024 in 20 […] How to Start a Successful Blog in 2024 in 20 Steps appeared first on NealSchaffer.

Blog 52
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How to Create a Social Media Strategy

Bright Company

Want to create a social media strategy? Well, the good news is developing a social strategy isn’t ‘complicated’, it’s not a ‘dark art’, and you don’t need to have the word ‘guru’ in your job title to be qualified. It also doesn’t matter what part of the world you are in; whether you are in […] The post How to Create a Social Media Strategy appeared first on Bright Company.

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FIVE LUCRATIVE CAREER OPTIONS FOR MBA GRADS

Blogtrepreneur

In the early to mid-2000s, just about everyone was pursuing a degree in business. Even now, an MBA is considered one of the gold standards in education. Not only is it a solid master’s degree, but it’s also one of the most versatile degrees you can earn. . As times have changed, millions have shifted from the traditional and moved towards social science degrees to explore their areas of interest.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Get Into Gonzo Journalism

Make a Living Writing

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Compare the Best Domain Auction Sites

Quick Sprout

Our recommendation for the best domain auction site is Namecheap because it’s secure, incredibly user-friendly, and reasonably priced. Start listing domains on Namecheap today. If you’ve always liked the idea of flipping houses but have zero interest in remodeling, you might want to try flipping domain names. A desirable domain name is a powerful asset that the right person will pay good money for.

Website 116
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Hyphen in a Compound Adjective with Numbers

Grammarly

What is a compound adjective with numbers? In English grammar, we use hyphens when a noun and a number are used together as an adjective to describe another noun; such constructions are known as compound adjectives with numbers. For example, the phrases hundred-story building , 21-year-old actor , and one-hour drive are all compound adjectives with numbers, and they all use hyphens. .

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” I LOVE answering this question. Here’s why: First, content marketing will be worth $600 billion in 2024. Incredible, right?! Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). When I started what was to be my content marketing journey in 2011, I had NO idea what kind of explosive growth was in store.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Freelance Marketing Roadmap: 10 Steps To Changing Your Career

Freelance Union

Becoming a full-time marketing freelancer can seem like a risky decision. Just think about how much you can lose — a well-paid job, stability, social security, and more. Though the change can be challenging, think of it as a bridge — many more benefits are waiting for you on the other side than what a full-time position offers. You can earn much more money, become more independent, shape your brand, work from home, and arrange a workation.

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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

Why does Apple have so many fans? Of course, Apple seduces with simplicity and clean product design. But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words. Shall I show you their 8 most seductive copywriting techniques ? 1. Write for both scanners and readers.

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How to Re-Optimize Your Old Blog Posts To Boost Traffic

The Hoth

Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. . It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify which posts have the strongest chances of ranking in the top 5 on search engines. .