Fri.Mar 25, 2022

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Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

Content Marketing Institute

Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.

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How to reinvent yourself, over and over again.

Honey Copy

Early on in your career, before you've had the chance to make any sort of name for yourself, it's worthwhile to be hyper-focused in what it is that you do. Nobody knows who the hell you are and you have yet to prove yourself and so to stay top of mind, you need to become known as "the __ guy" or "the __ gal". When my grandfather was growing up in the small town of Francisco, Indiana there was one of everything.