Wed.May 10, 2023

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 139
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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

Website 121
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The State of Freelance Isn’t Free

Freelance Union

Policy change is in the air for US freelancers! Freelance Isn’t Free Law is already in effect in New York City , Seattle , and Minneapolis and continues to move across the country with recent legislative wins in Los Angeles and Columbus, Ohio. Now, New York has re-introduced the statewide bill and California,  New Jersey, Illinois, Kansas, and Missouri also have similar proposals on the docket for this year.

Freelance 116
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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

SEO 112
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple

ContentWriters

Spotify, arguably the most popular music streaming platform in the world, has been growing rapidly since its inception in 2008. The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105
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Google I/O 2023: How Google's Search Generative Experience (SGE) May Impact SEO

Jasper

Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?

SEO 105

More Trending

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The Value of SEO Optimization for Both WordPress and Shopify

BKA Content

The Value of SEO Optimization for Both WordPress and Shopify As you build and manage your e-commerce website, establishing a powerful online presence is crucial in today’s competitive market. It’s estimated that over 20% of all retail purchases will occur online in 2023. That means you must be at the forefront of design, search engine optimization, and organic marketing to effectively boost your online store’s visibility and attract potential customers.

SEO 67
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People Round-Up, Early May 2023

Publishing Trends

PEOPLE Simon & Schuster announced that former executive Dawn Davis will return to the publishing house as senior v-p and publisher of 37 Ink and executive editor of the S&S trade imprint. Davis moves to S&S from Condé Nast , where since 2020 she has been editor-in-chief of Bon Appétit and Epicurious. At Scribner , Kassandra Rhoads has joined as a publicist.

Agency 66
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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

High-quality links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born.

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Career Advice From Content Leaders

Verblio

Hosting Content Bounce House means I get the inside scoop on the content marketing industry straight from the mouths of other people living this job every day. And these days (cue: recession, tech lay-offs, the impending doom of those recession-induced tech lay-offs as described in myriad LinkedIn posts), having a little extra career advice in your back pocket isn’t a bad thing.

Content 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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New Site or an Update…Sales Sizzle with Our Web Content

iWebContent

Did you know the right web content can increase sales? That’s because engaging content that’s easy to follow means visitors stay on your site longer. With the right web content on your product pages, it’s like having a super salesperson right on site! Learn more here. The post New Site or an Update…Sales Sizzle with Our Web Content first appeared on iWebContent.

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What To Do After Your Guest Posts Go Live

Article Writing

For a lot of people, it may feel like the hardest part of putting a guest post together is just getting something ready for prime time. You’ve crafted the ideal content and it’s up. The thing about this is that it’s not time to rest on your laurels. To reap the most benefits from every post you make, you also need to get in the habit of promoting your guest post.

Post 52
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An Inside Look at 2023’s Athleisure Trends

Blogtrepreneur

Athleisure clothing only improves as time passes, especially as more people experience its many benefits. The styles are fun yet comfortable, and it is easy to wear them in various casual situations without feeling like you do not look put together. So, let’s explore 2023 athleisure trends that are as beautiful as flattering. Biker shorts Biker shorts have been a hot trending item for a while, a resurgence of the clothing trend from the 80s.

Retail 52
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How to Make Money From Your Blog – Direct Methods

ProBlogger

The post How to Make Money From Your Blog – Direct Methods appeared first on ProBlogger. Image created in Canva Having thought through whether you should blog for money it is now worth taking a look at some of the different models for doing so. I tend to break the different models that bloggers are using to make money from blogging into two areas – Direct and Indirect methods.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Guide to Noun Clauses

Grammarly

A noun clause is a type of subordinate clause (dependent clause) that acts as a noun in a sentence. Most of the time noun clauses begin with a relative pronoun like what or whatever. In this noun clause example, “I like who you are,” the noun clause “who you are” acts as a single noun, specifically the direct object for the verb like. Noun clauses are considered advanced English because they can get a little confusing.

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LLC – Top Benefits

Blogtrepreneur

If you’re a budding entrepreneur with a great business idea and plan, you may be trying to decide what business entity type to form. A popular choice for many is a limited liability company (LLC) because it offers a host of benefits. Here you’ll learn the benefits of an LLC so that you can decide if it’s the right choice for you. Personal Liability Protection Perhaps the number one reason that many entrepreneurs choose an LLC is the personal liability protection that it offers.

Finance 52