Tue.Jan 24, 2023

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How I Grew My Writing Business by 40% in One Year

Agency Content Writer

As I look back over the last 12+ years of my writing business, I see ebbs and flows. There were big projects and small ones. There were good clients and not-so-good clients. With each experience, I came further along the learning curve of being a business owner. It was in 2022 when I was physically, mentally, and spiritually well enough to take big chances.

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Becoming Frictionless

AIIP

By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More » The post <strong>Becoming Frictionless</strong> appeared first on AIIP Connections Blog.

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Content Marketing Institute

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.

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Compare The Best Collection Agency Services

Quick Sprout

Want to jump straight to the answer? The best collection agency service for most people is Qade or Rocket Receivables. Businesses should be focused on serving their clients, not tracking them down for missed payments. Collection agency services solve this problem by recovering your money and strengthening your cash flow. Read on to learn more about the best collection agency services and what they offer.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.

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Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO experts dedicate themselves to a sort of “ algorithm watch.” They spend countless hours pouring over search metrics.

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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

Finding the right marketing talent for your small business is crucial if you want to see continued growth and expansion in the future. Yet, top marketing professionals don’t stay available for long, as according to LinkedIn, the best candidates are off the market within 10 days. In addition, it can be difficult for small businesses and startups to acquire top marketing talent on a limited budget.

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Flow: Ensure Sentences Are in Logical Order

Grammarly

Have you ever read a paragraph that felt disjointed or choppy? By choppy, we mean the sentence order was discombobulated; ideas bumped into each other rather than supported each other, and you might have found yourself rereading to see if you missed something. In short, it was a mess, and you likely encountered a paragraph that didn’t flow. A paragraph that doesn’t flow can make a piece of writing difficult to read.

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How to Pursue a Career in Editing: Advice for College Students

Jane Friedman

Photo by Matthias Heyde on Unsplash Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Written Word Media.

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Tackling Bias In AI: An Interview with OpenAI’s Policy Manager

Jasper

Rosie Campbell, who has years of experience working in AI ethics, shares her expert opinion on all things related to bias in that field.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Hardship Accommodation Plan for Economic Injury Disaster Loans May Help Your Freelance Business Cash Flow

Freelance Union

If your freelance business received an Economic Injury Disaster Loan (EIDL) during the COVID pandemic, it will soon be time to start paying it back, given that The U.S. Small Business Administration’s (SBA) extended 30-month deferment period is coming to a close. Under the SBA’s existing deferment program loan payments were deferred for up to 30 months from the loan inception under the COVID Economic Injury Disaster Loan (EIDL) program.

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Why I’m Launching My Book On Kickstarter And Not On The Usual Stores

The Creative Penn

What is Kickstarter and how does it benefit creators and backers? What kinds of projects can you find on Kickstarter? Plus, why I'm launching on Kickstarter for Pilgrimage instead of the usual stores. You can watch the video below or here on YouTube. Overview: What is Kickstarter and what kinds of creative campaigns can you find there? Why Kickstarter is great for finding original books, and also helps creators directly How a campaign works — and how you can keep buying even when the campaign is

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Different Types of Characters in a Story

The Write Life

When you’re writing, you have different tools and components at your disposal—plot, structure, character, theme, etc. You manipulate these things to make your work the best it can be, and having a good understanding of how all of these components work means you can move them around with intention. Characters are sort of like pawns. To know what to do with them, you need to know what they’re doing in your story—what purpose do they serve, and what are readers going to expect from them based on si

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How to Make Money With SEO

Ahrefs

Want to know some of the best ways to monetize your SEO skills? Let me show you how.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Unmissable SEO and Marketing Conferences in 2023

Fat Joe

Marketers are social people, and we’ve got the conferences to prove it! Check out our list of upcoming events, big and small, where you can rub shoulders with some of the biggest names and most promising up-and-comers in the SEO and Marketing world. SEO is a complex and ever-changing industry determined as much by the whims of Google updates as by internal industry trends and developments.

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Bartleby Write vs Grammarly: Which Is Better for You?

ProWritingAid

This article will help you decide whether Bartleby Write vs Grammarly is right for you. Learn about the key strengths and weaknesses of each tool.

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What You Need to Know Before Hiring a Blogger

Shorthand Content Marketing

Hiring a blogger for your business blog is a big step. You might have have attempted to handle blog writing in-house, but might have got too busy to write. Or maybe your blog content isn’t getting results in terms of new leads or SEO traction. The truth is that when it comes to creating professional content, most businesses have it as a low priority.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Are you thinking of a career in copywriting? If yes, knowing how to get into the field makes sense. You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication. But not just any words. Whatever copy they come up with must be persuasive, educative, and interest-generating.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

I get this question a lot: “How do I measure content marketing success?” I like this question because I can give a concrete answer. It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. It’s not.

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How To Write A Blog Post: The Easy 3-Step Process That Will Attract & Influence Your Audience

CoSchedule

Tasked with writing a blog post and looking for a place to start? You’ve found a good source. A lot of blog posts on the topic (pretty meta, I know) claim to be ultimate guides. The thing is, do you really want—or need—to read 10,000 words before you get to work? I didn’t think so. At its most basic level, you can write a highly informative blog post in three simple steps: Topic: Choose a topic of interest to your audience (and your company) that your business has the credibility to publish.

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