Fri.May 27, 2022

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Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Content Marketing Institute

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.

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The importance of body copy in advertising (and why it should be as compelling as possible)

Copify

Body copy doesn't mean filler text - every word should build and sustain an argument your reader can't refuse. The post The importance of body copy in advertising (and why it should be as compelling as possible) appeared first on Copify Blog.

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How to Be a Successful Blogger: Follow These 2 Major Tips

The Write Life

. You created a blog — now what? I teach a lot about the importance of social media and platform and networking. I talk about values of self-marketing and using tools such as a blog to meet people and make connections. But then sometimes, a conference attendee will raise their hand and stop me, saying, “That’s all well and good, but how do we get people to actually read our blog?”.

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