Wed.Jan 11, 2023

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What is the PASTOR framework in copywriting? Explained with a real-world example

Credible Content

PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. One of the frameworks is P.A.S.T.O.R. Bust before that, Why should you use a copywriting framework? Why use a copywriting framework.

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

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The Savvy Content Strategist: Everything You Need to Know About the Job

Content Hacker

Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Instead, content marketing is about engaging with your audience authentically, growing relationships, and building trust through valuable, consistent, helpful content.

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5 Irritating Problems Freelancers Face (and How to Deal With Them)

Freelance Union

Freelancing isn’t easy. Though there is a certain amount of freedom and flexibility that comes with gig work or working for yourself, there are also a surprising number of obstacles to overcome — some of which are downright frustrating. Every job has its pitfalls, but if you are freelancing, it’s likely because the pros greatly outweigh the cons.

Freelance 108
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

Content Marketing Institute

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

Content 112
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How to Use Google Trends to Supercharge Your SEO and Content Marketing

The Hoth

If you want to grow a significant online presence for your business, you can’t afford to ignore the power of Google and SEO (search engine optimization). . Google search accounts for more than 79% of desktop traffic. Their top competitor, Bing, only accounts for 7.27% – so it’s clear that Google is where you should focus a majority of your efforts if you want to boost traffic. .

More Trending

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Is It OK to Ask for Before/After Examples from a Freelance Editor?

Jane Friedman

Photo by Caleb Oquendo. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Written Word Media. The author marketing hub – Written Word Media makes effective book marketing easy for authors.

Freelance 102
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9 Epistrophe Examples That’ll Stylize Your Writing! (+ Definition)

Smart Blogger

Do you know of any epistrophe examples? You probably know more than you think… “I’m a Pepper , he’s a Pepper , she’s a Pepper , we’re a Pepper. Wouldn’t you like to be a Pepper, too?”. The repetition of “ a pepper ” in this commercial jingle is an epistrophe. In this post, you’ll discover what an epistrophe is, see some examples, and learn how you can use this style of rhythmic repetition to capture the attention of your readers.

Writing 98
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How to Install Template Kits in WordPress (4 Easy Steps)

Blog Tyrant

Are you wondering how to install template kits in WordPress? Simply follow this tutorial and we'll show you how to install website template kits using SeedProd. The post How to Install Template Kits in WordPress (4 Easy Steps) appeared first on Blog Tyrant.

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A brand new opportunity for writers has finally arrived!

Make a Living Writing

It’s a true blessing that these days there are so many ways to make a living through our writing work. From freelance writing through to editing and building a blog, you can make great money doing what you love. . Sadly, some of the most rewarding ways of making money through your writing work seem out of reach for a lot of writers. Perhaps this sounds familiar if you’ve ever wanted to become an author and write a book.

Brand 89
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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PayPal for Enterprise: Building Solutions Across the Funnel

Neil Patel

Article sponsored by PayPal. Contactless payment methods are tapping into the future of commerce. I’m not the only one who thinks this. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. IDC estimates this will increase conversion rates by 40% and customer retention rates by 30%.

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Round vs Flat Character: Differences and Definitions in Literature

ProWritingAid

Round characters are complicated and life-like, whereas flat characters fit an archetype and lack any real depth. Learn how to write a round vs flat character.

Writing 59
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How To Perfect Your Skills To Get Freelance Writing Work

BKA Content

How To Perfect Your Skills To Get Freelance Writing Work. ​Professional development is essential in every field, but it’s especially beneficial in freelance writing work. After all, this industry is highly competitive, and you must prove to clients that your skills are one-of-a-kind. To hone your craft further, consider the following tips. Take Classes About Freelance Writing Work.

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Semicolon vs Colon: What’s the Difference?

ProWritingAid

Semicolons are used to connect clauses while colons are used to introduce information. Find out how to use the semicolon vs colon correctly in your writing.

Writing 59
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Publishers Samples — The Wednesday Phenomenon: Who is Jenna Ortega

Verblio

Every year, Netflix releases hundreds of new content titles. In fact, in the last quarter of 2021, it came up with 129 originals. Obviously, it’s impossible for all of them to hit the mark. But Wednesday has made a huge splash after its November 23, 2022 release. If you go down the street and ask people about Wednesday, you won’t hear about the day of the week.

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LAST CHANCE: Get A Full Year’s Membership To Our Exclusive Writer’s Club For 80% Off

AWAI

Save 80% on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.

Writer 59
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Your First Week of Blogging – Write Compelling Content

ProBlogger

The post Your First Week of Blogging – Write Compelling Content appeared first on ProBlogger. Image created in Canva. Update : this post has been updated and compiled with other similar posts into ProBlogger’s 31 Days to Build a Better Blog Course – a 31-day guide into getting your blog going on the right foot. Lets kick off our new series on what to do on the first week of a new blog with the most obvious task.

Writing 32
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Everything You Need to Know About MLA Format and Citations

Grammarly

MLA format is a set of formatting and citation guidelines for how an academic paper should look, similar to other styles such as Chicago or APA format. We use MLA format for topics in the humanities, including languages, philosophy, and the arts, but not history (which uses Chicago) or the social sciences, like psychology or education (which use APA format).

Text 105
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How Many SEO Keywords Should a Page Really Target?

Ahrefs

In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is the main topic of a page.

Keywords 116
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Our Proven 7-Step Content Development Process

Intergrowth

The original version of this post was written by Darin Evangelista. This article has since been updated by other members of the Intergrowth team as content evolves. How the world is approaching content is changing. AI is writing more content right when Google is launching algorithms that may give preference to human-created content. The rules are changing.

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Accurate Background Check Review

Quick Sprout

Accurate is a comprehensive employee background check solution. It provides criminal background checks, drug and health screenings, monitoring services, and more to help employers make the best hiring decisions for their businesses. Accurate is compliant with local, national, and international regulations, making it a secure choice for your business.