Honey Copy

FEBRUARY 21, 2022

I'm anti Swipe file. Here's why… Today, the "curator" is more appreciated than the "creator". This is splendid for "talking" about doing creative work. Less so for actually "doing" creative work that moves the culture forward, builds brands, challenges the conversation, etc. Just the other day, an online marketer with a huge following released a giant swipe file of advertisements.

Writer 52

Writer Prose Advertising Copywriter 52

Grammar Underground

FEBRUARY 21, 2022

"The city was literally brought to its knees!" If you use literally this way, you'll be peeving a lot of people. But it's not wrong, exactly. The post Literally first appeared on Grammar Underground with June Casagrande.

IT 40

IT Post 40

Honey Copy

FEBRUARY 21, 2022

"Your muscles will find the path of least resistance." For the past couple of weeks, I've been training with my girlfriend's bodyguard. He's ex-Special Forces. He's a black belt in something I can't pronounce. He weighs in at about 250-lbs and can pull double that from the floor as if it were nothing more than a moving box. He knows the name of just about every muscle in the human body and he knows precisely what exercises to run you through so that you feel every one of them, the very next day,

Food 52

Food IT 52

Grammar Underground

FEBRUARY 21, 2022

Adverbs aren’t just those -ly words that describe actions. They’re a broader class of words that includes “therefore,” “outside” and “tomorrow.” Any word that answers the question “where,” “when” or “in what manner” is probably an adverb. The “manner adverbs” we learned about in school are just a subset. When you want to know whether a word is an adverb, check a dictionary, skimming all its entries for each part of speech — noun, adjective, adverb — that applies.

Writing 40

Writing Copy IT Post 40

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Honey Copy

FEBRUARY 21, 2022

I loathed Kanye West. Then, I watched Jeen-Yuhs. The documentary showed me another side of Kanye, a younger, gentler side that was just as ambitious as the artist is today but without all the rage and the hatred and the vindictiveness. Early on in his career, while Kanye still struggled with bouts of mania and narcissism, he was incredibly grounded; a groundedness that was in no small part due to his mother, Donda West.

IT 52

IT 52

Honey Copy

FEBRUARY 21, 2022

Late last night, around 11 p.m., I found myself staring at a glowing screen, red-eyed, warring with hot tears fogging up the corners of my vision, dulling the feeling of razor blades collecting in my throat, as I thumbed through a sixty-comment Reddit thread where a sea of strangers had meticulously and rather violently tore me apart. Here's how I ended up in this hell.

Hospitality 52

Hospitality Social Media Construction Writer 52